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Digital Marketing Pathway

  • Qualification:


  • Study mode:


  • Payment options:

    Payment plan
    Upfront payment

  • Duration:

    Max 24 months

  • Start date:

    Anytime – start today!

  • Awarded by:

    North Coast TAFE (RTO 90010)

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This course meets Nationally Recognised Training standards. It is listed on the Australian government's National Register for Vocational Education and Training (VET). Studying this course leads to a qualification that's recognised throughout Australia, and lets employers know that you have the right skills for the job.

What you'll learn

Want to know more about juggling study with work? Hear from a student.

About this course

The online Digital Marketing Pathway (BSB52415) program from Open Colleges is the perfect launchpad for your marketing career!

The program rolls two courses into one neat package, allowing you to walk away with a Diploma of Marketing and Communication (specialising in Digital Marketing) course and a Statement of Attainment in Marketing and Communication. In this comprehensive program, students are guided through core marketing competencies that will allow them to strategically influence consumer attitudes.

This includes learning how to devise and execute a unique marketing mix according to individual campaign requirements, including selecting research tools, undertaking data collection and developing marketing concepts.In line with the rapidly changing industry landscape, the course focuses on digital marketing strategies, including social media, mobile technologies and digital advertising.


To be eligible to enrol in this course you must:

  • Have completed year 12 or equivalent; OR
  • Hold a certificate III or higher; OR
  • Have 2 years of marketing industry experience.

Areas of study

In this marketing course, the subjects you will study include:

Statement of Attainment in Marketing and Communication:

  • BSBMKG418 - Develop and apply knowledge of marketing communication industry
  • BSBMKG417 - Apply marketing communication across a convergent industry
  • BSBMGT407 - Apply digital solutions to work processes
  • BSBCRT401 - Articulate, present and debate ideas
  • BSBCMM401 - Make a presentation

Diploma of Marketing and Communication

  • BSBMKG507 - Interpret market trends and developments
  • BSBMKG528 - Mine data to identify industry directions
  • BSBMKG502 - Establish and adjust the marketing mix
  • BSBMKG527 - Plan social media engagement
  • BSBMKG524 - Design effective user experiences
  • BSBFIM501 - Manage budgets and financial plans
  • BSBPMG522 - Undertake project work
  • BSBEBU501 - Investigate and design e-business solutions
  • BSBMKG526 - Develop strategies to monetise digital engagement
  • BSBIPR501 - Manage intellectual property to protect and grow business
  • BSBMKG525 - Design effective web search responses
Open Colleges is one of the largest private education providers in Australia. It offers a wide variety of courses, from leisure courses to vocational and higher education courses, many of which are government-accredited and employer-recognised. Most courses are delivered online or via blended learning, allowing you to work at your own pace and around your own schedule. Studying with Open Colleges is perfect for people with busy lifestyles, and those wishing to work and learn for themselves.
As a student of Open Colleges, you will have access to a range of student and administrative support options. Your course trainers are available via email, messaging and through your online course forums in OpenSpace. You will also have access to help with study skills such as time management, essay writing and referencing.

Career outcomes

Upon successful completion of this course you will receive a nationally recognised, accredited Diploma of Marketing and Communication (specialising in Digital Marketing) (BSB52415) and a Statement of Attainment in Marketing and Communication from North Coast TAFE.

With these qualifications under your belt, you'll possess the skill set required to pursue a range of career opportunities, including roles such as:

Digital marketing channels: paid and organic search (SEM & SEO), display, email & mobile; Social media marketing; User Experience (UX); Audience segmentation; Marketing analytics; Global campaign management; Managing a digital brand and Industry disruption

Curious about where a career in marketing could take you? Potential job outcomes may include:

  • Marketing Manager
  • Digital Marketing Manager
  • Communications Manager
  • Digital Campaign Planner
  • Digital Campaign Manager

Payment options & support

Finance options

Open Colleges offers two flexible payment models to help make studying more affordable:

Pay in weekly instalmentsPay in full
Pay just 48 weekly instalments of $92.03 with a $100 depositPay $4,792 upfront and save 20%

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Over 1,000 accredited online courses from leading Australian universities, TAFEs and colleges