This course meets Nationally Recognised Training standards. It is listed on the Australian government's National Register for Vocational Education and Training (VET).
Studying this course leads to a qualification that's recognised throughout Australia, and lets employers know that you have the right skills for the job.
The online Digital Marketing Pathway (BSB52415) program from Open Colleges is the perfect launchpad for your marketing career!
The program rolls two courses into one neat package, allowing you to walk away with a Diploma of Marketing and Communication (specialising in Digital Marketing) course and a Statement of Attainment in Marketing and Communication. In this comprehensive program, students are guided through core marketing competencies that will allow them to strategically influence consumer attitudes.
This includes learning how to devise and execute a unique marketing mix according to individual campaign requirements, including selecting research tools, undertaking data collection and developing marketing concepts.In line with the rapidly changing industry landscape, the course focuses on digital marketing strategies, including social media, mobile technologies and digital advertising.
To be eligible to enrol in this course you must:
Have completed year 12 or equivalent; OR
Hold a certificate III or higher; OR
Have 2 years of marketing industry experience.
Areas of study
In this marketing course, the subjects you will study include:
Statement of Attainment in Marketing and Communication:
BSBMKG418 - Develop and apply knowledge of marketing communication industry
BSBMKG417 - Apply marketing communication across a convergent industry
BSBMGT407 - Apply digital solutions to work processes
BSBCRT401 - Articulate, present and debate ideas
BSBCMM401 - Make a presentation
Diploma of Marketing and Communication
BSBMKG507 - Interpret market trends and developments
BSBMKG528 - Mine data to identify industry directions
BSBMKG502 - Establish and adjust the marketing mix
BSBMKG527 - Plan social media engagement
BSBMKG524 - Design effective user experiences
BSBFIM501 - Manage budgets and financial plans
BSBPMG522 - Undertake project work
BSBEBU501 - Investigate and design e-business solutions
BSBMKG526 - Develop strategies to monetise digital engagement
BSBIPR501 - Manage intellectual property to protect and grow business
BSBMKG525 - Design effective web search responses
Want to know more about juggling study with work? Hear from a student.
Upon successful completion of this course you will receive a nationally recognised, accredited Diploma of Marketing and Communication (specialising in Digital Marketing) (BSB52415) and a Statement of Attainment in Marketing and Communication from North Coast TAFE.
With these qualifications under your belt, you'll possess the skill set required to pursue a range of career opportunities, including roles such as:
Digital marketing channels: paid and organic search (SEM & SEO), display, email & mobile
RTO 90796 Open Colleges is one of the largest private education providers in Australia. It offers a wide variety of courses, from leisure courses to vocational and higher education courses, many of which are government-accredited and employer-recognised. Most courses are delivered online or via blended learning, allowing you to work at your own pace and around your own schedule. Studying with Open Colleges is perfect for people with busy lifestyles, and those wishing to work and learn for themselves.
As a student of Open Colleges, you will have access to a range of student and administrative support options. Your course trainers are available via email, messaging and through your online course forums in OpenSpace. You will also have access to help with study skills such as time management, essay writing and referencing.
Get more information
Want more information about the career benefits of this course?
Fill out the enquiry form to the right and a study consultant will contact you with the details you need.