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North Coast TAFE (RTO 90010)
Want to know more about juggling study with work? Hear from a student.
The online Digital Marketing Pathway (BSB52415) program from Open Colleges is the perfect launchpad for your marketing career!
The program rolls two courses into one neat package, allowing you to walk away with a Diploma of Marketing and Communication (specialising in Digital Marketing) course and a Statement of Attainment in Marketing and Communication. In this comprehensive program, students are guided through core marketing competencies that will allow them to strategically influence consumer attitudes.
This includes learning how to devise and execute a unique marketing mix according to individual campaign requirements, including selecting research tools, undertaking data collection and developing marketing concepts.In line with the rapidly changing industry landscape, the course focuses on digital marketing strategies, including social media, mobile technologies and digital advertising.
To be eligible to enrol in this course you must:
In this marketing course, the subjects you will study include:
Statement of Attainment in Marketing and Communication:
Diploma of Marketing and Communication
Upon successful completion of this course you will receive a nationally recognised, accredited Diploma of Marketing and Communication (specialising in Digital Marketing) (BSB52415) and a Statement of Attainment in Marketing and Communication from North Coast TAFE.
With these qualifications under your belt, you'll possess the skill set required to pursue a range of career opportunities, including roles such as:
Digital marketing channels: paid and organic search (SEM & SEO), display, email & mobile; Social media marketing; User Experience (UX); Audience segmentation; Marketing analytics; Global campaign management; Managing a digital brand and Industry disruption
Curious about where a career in marketing could take you? Potential job outcomes may include:
Open Colleges offers two flexible payment models to help make studying more affordable:
|Pay in weekly instalments||Pay in full|
|Pay just 48 weekly instalments of $92.03 with a $100 deposit||Pay $4,492.50 upfront and save 25%|
Want more information about the career benefits of this course?
Fill out the enquiry form to the right and a study consultant will contact you with the details you need.