Diploma of Marketing (BSB51215)

Qualification: Diploma
Course Code: BSB51215
Study mode: Online
Payment options: VET FEE-HELP may be available
Upfront payment
Duration: 6 months
Start date: Enquire now for upcoming start dates
Awarded by: Careers Australia Institute Of Training (RTO 31470) OR; Careers Australia Education Institute (RTO 22479)
Course fees: Price may vary
This course meets Nationally Recognised Training standards. It is listed on the Australian government's National Register for Vocational Education and Training (VET). Studying this course leads to a qualification that's recognised throughout Australia, and lets employers know that you have the right skills for the job.

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About this course

Solid marketing and sales strategies are vital for commercial success, especially now that communication methods are more diverse than ever. If you have a product you want to market more effectively, or perhaps you're looking to start your career in marketing or public relations, then the Diploma of Marketing (BSB51215) will give you the right tools to make an impact. You will learn to conduct customer research and monitor consumer trends, devise marketing plans and measure their effectiveness in tangible ways.

The course also prepares you to engage with other stakeholders and manage teams to keep them on message and goal-focused. There are endless possibilities out there for talented marketing managers and this online course will prepare you to find them. Once you have a grasp of the marketing mix, multi-channel messaging and creative communication skills, you can be confident that your business will get the attention it deserves.


It is recommended that eligible applicants should:be 16 years or older and have basic literacy and numeracy skills.

  • Be 16 years or older

Areas of study

In this Diploma of Marketing (BSB51215) course, the subjects you will study include:

  • BSBFIM501 - Manage budgets and financial plans
  • BSBPMG522 - Undertake project work
  • BSBMKG501 - Identify and evaluate marketing opportunities
  • BSBMKG506 - Plan market research
  • BSBADV507 - Develop a media plan
  • BSBMKG502 - Establish and adjust the marketing mix
  • BSBMKG507 - Interpret market trends and developments
  • BSBMKG514 - Implement and monitor marketing activities

Upon successful completion of this course you will receive a nationally recognised, accredited Diploma of Marketing (BSB51215) from Careers Australia.

Completion of this course will prepare you for a range of marketing and public relations roles. You will possess transferable skills that you can adapt to any product or company message. Graduates of this course will be able to pursue the following careers:

  • Marketing assistant
  • Marketing coordinator
  • Public relations assistant

Finance options

Course fees vary depending on your own personal circumstances, and which state you reside in.

If you are an Australian citizen you may be eligible to receive VET FEE-HELP for this program, meaning you can defer payment of your course fees.

You may be eligible to receive VET FEE-HELP for this course!

This course can be paid for through the VET FEE-HELP government loan scheme. If you are an Australian citizen or hold a permanent humanitarian visa, this means you don’t need to pay upfront.

Instead, the Australian government will pay your course fees on your behalf. You’ll begin repaying your loan through the tax system once you start earning more than the minimum threshold of $54,869 (2016-17 income year).

Find out more about government study loans here.
RTO 22479
As one of the largest private training institutes in Australia, Careers Australia prides itself on delivering up-to-date, dynamic vocational education, where the focus is you. With over 14,000 students to date, the results speak for themselves. Strong partnerships with a range of industry bodies and universities ensure you transition seamlessly through each stage of your learning journey, while state-of-the-art online technologies help you to achieve your goals faster. With flexible online courses across areas like business, management, healthcare and hospitality, you’re guaranteed a real-world education in an in-demand employment sector. Join the Careers Australia community today!
As a student of Careers Australia, you’ll have access to a knowledgeable team of teachers and lecturers, each of whom is a leader in their field. State-of-the-art technologies support your learning each step of the way, with course content constantly evolving to ensure currency and industry relevance. You’ll use tools like Blackboard Learning, the world’s leading online learning management system, and a range of additional resources and academic journals to support your training. And with all materials available online, you really do have the freedom to study in a way that fits in with your lifestyle.

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