Diploma of Marketing (BSB51215)

Qualification: Diploma
Course Code: BSB51215
Study mode: Online
On Campus
Payment options: VET FEE-HELP may be available
Payment plan
Upfront payment
Duration: 40 weeks (online); 20 weeks (on campus)
Start date: Start anytime (online); Monthly start dates (on campus)
Awarded by: Martin (RTO 5806)
This course meets Nationally Recognised Training standards. It is listed on the Australian government's National Register for Vocational Education and Training (VET). Studying this course leads to a qualification that's recognised throughout Australia, and lets employers know that you have the right skills for the job.

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About this course

The Diploma of Marketing (BSB51215) course offered online by Martin offers students the opportunity to develop a range of marketing skills needed in today's competitive business environment.

Designed by industry-experienced teachers, this nationally accredited marketing course gives students an understanding of key marketing principles and strategies. You'll learn how to identify and act upon marketing opportunities, conduct market research, analyse market trends and oversee marketing initiatives.

Students will also have the opportunity to tailor their studies to their interests through elective subjects, covering competencies such as developing international business networks, managing budgets and writing good copy.

Campus locations

If you'd prefer to study this course on campus, you can choose between one of the following locations:

  • Sydney - Level 1, 63 Oxford Street, Darlinghurst NSW 2010
  • Melbourne - Level 3, 30 Church Lane, Melbourne VIC 3000
  • Gold Coast - Level 5, 38 Cavill Avenue, Surfers Paradise, QLD 4217
  • Brisbane - Level 4, 119 Charlotte Street, Brisbane, Queensland 4000

Eligibility

To be eligible to enrol in this course, you must meet the following entry requirements:

  • Provide a copy of your Senior Secondary Certificate of Education (i.e. a Year 12 qualification); OR
  • Demonstrate that you have the capacity to successfully complete this course by achieving an Exit Level 3 score within the Australian Core Skills Framework assessments in reading and mathematics. This will be demonstrated through two short tests as a part of the enrolment process.

Areas of study

In this marketing course, the units of competency you may study include:

  • BSBMKG501 - Identify and evaluate marketing opportunities
  • BSBMKG502 - Establish and adjust the marketing mix
  • BSBMKG507 - Interpret market trends and developments
  • BSBMKG506 - Plan market research
  • BSBMKG514 - Implement and monitor marketing activities
  • BSBADV507 - Develop a media plan
  • BSBWRT501 - Write persuasive copy
  • BSBMKG609 - Develop a marketing plan

Upon successful completion of this course you will receive a nationally recognised, accredited Diploma of Marketing (BSB51215) from Martin.

Marketing drives business, and the ability to effectively market a product to consumers is a skill that is recognised across industries. By taking this course, you'll graduate with a comprehensive understanding of how marketing works in both the services and commercial product areas.

You'll also develop the organisational, communication and management skills to apply this knowledge in a wide range of business environments. With this qualification under your belt, you'll demonstrate to prospective employers that you're serious about your career, while developing a firm foundation for further studies if desired.

Finance options

You may be eligible to receive a VET FEE-HELP loan for this diploma, meaning you can defer payment of your course fees. Enquire now for more information and to see if you meet eligibility criteria.

Martin also offers flexible payment plans to help make studying more affordable.

View the tuition fees for 2016 here.

You may be eligible to receive VET FEE-HELP for this course!

This course can be paid for through the VET FEE-HELP government loan scheme. If you are an Australian citizen or hold a permanent humanitarian visa, this means you don’t need to pay upfront.

Instead, the Australian government will pay your course fees on your behalf. You’ll begin repaying your loan through the tax system once you start earning more than the minimum threshold of $54,869 (2016-17 income year).

Find out more about government study loans here.
RTO 5806
Martin is a leading tertiary education institution offering a range of courses in events, business and management at certificate and diploma level. With over 35 years experience in the education sector, the college is focused on equipping students with the practical skills needed to enter the professional workforce. All Martin courses are accredited by the Australian Skills Quality Authority and meet the requirements of the VET Quality Framework.

Campus locations
Sydney – Level 1, 63 Oxford Street, Darlinghurst NSW 2010
Melbourne – Level 3, 30 Church Lane, Melbourne VIC 3000
Gold Coast – Level 5, 38 Cavill Avenue, Surfers Paradise, QLD 4217
Brisbane – Level 4, 119 Charlotte Street, Brisbane, Queensland 4000
Martin offers a range of student support services, and is dedicated to helping its students excel in their chosen field of speciality. As a Martin student you will be supported at every stage of your training; from talented mentors and one-on-one feedback sessions, through to academic skills workshops, and learning support services.

You will also be given access to the Basic Skill Key Builder, an online learning platform that creates individualised learning plans, houses interactive learning resources, and features support tutorials that are tailored to your needs.

Martin is dedicated to building inclusive learning environments, and provides disability services and free counselling sessions to promote wellbeing for all students.

Career Starter Program


Ensure you graduate job-ready with the help of Martin’s Career Starter Program. The program includes:

  • Careers counsellors: Available for personal guidance sessions, workshops, seminars, and mentoring.

  • Job placements: Short-term or part-time placements across a range of industries.

  • Internships: Gain valuable experience and start building your professional network.

  • Volunteer opportunities: Get a foot in the door and build valuable industry contacts.

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Get more information

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