Diploma of Marketing (BSB51215)

Qualification: Diploma
Course Code: BSB51215
Study mode: Online
Payment options: VET FEE-HELP may be available
Payment plan
Upfront payment
Duration: Self-paced; complete within 12 months
Start date: Anytime – start today!
Awarded by: OTEN - Open Training & Education Network (RTO 90004)
Course fees: Price may vary
This course meets Nationally Recognised Training standards. It is listed on the Australian government's National Register for Vocational Education and Training (VET). Studying this course leads to a qualification that's recognised throughout Australia, and lets employers know that you have the right skills for the job.

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About this course

The Diploma of Marketing (BSB51215) program offered through SEEK Learning in partnership with OTEN will teach you everything you need to kick-start your career in sales and marketing.

Studying this nationally recognised course, you will learn how to formulate, implement and evaluate marketing strategies as well as manage, evaluate and control marketing campaigns.

You will also learn how to plan, research and evaluate market trends and analyse consumer behaviour on both a national and international level. You will also gain the skills and training to manage and lead a sales team.


There are no formal entry requirements for this course; anyone can apply!

If you wish to access a VET FEE-HELP loan, you must:

  • Provide a copy of your Year 12 Senior Secondary Certificate; OR
  • Complete a Language, Literacy & Numeracy (LLN) test

Areas of study

In this diploma program, the units of competency you may cover include:

  • BSBMKG517 - Analyse consumer behaviour for specific international markets
  • BSBMKG502 - Establish & adjust the marketing mix
  • BSBMKG501 - Identify & evaluate marketing opportunities
  • BSBMKG514 - Implement & monitor marketing activities
  • BSBMKG507 - Interpret market trends & developments
  • BSBSLS502 - Lead & manage a sales team
  • BSBFIM501 -Manage budgets & financial plans
  • BSBMKG506 - Plan market research

Upon successful completion of this course you will receive a nationally recognised, accredited Diploma of Marketing (BSB51215) from OTEN - Open Training & Education Network.

You will have the qualification and skills to launch your marketing career and seek work in entry-level marketing roles. This program is also ideal for anyone already in the marketing industry looking to formalise their experience and take on senior management roles.

Combined with relevant work experience, the skills you gain in this course will qualify you for a range of senior marketing positions, including marketing manager, product manager and sales manager.

Finance options

If you are an Australian citizen you may be eligible to receive VET FEE-HELP for this OTEN program, meaning you can defer payment of your course fees. If you are not eligible for VET FEE-HELP, there are two other payment options:

  • Payment plans: Eligible students may be able to pay for this course through weekly, fortnightly and monthly repayments. This flexible payment plan does not require a deposit and involves no interest for the first 12 months. After this period, students will be charged 19.95% per annum on the amount that remains to be paid.
  • Upfront payment: Pay for this course upfront via credit card or bank transfer.

You may be eligible to receive VET FEE-HELP for this course!

This course can be paid for through the VET FEE-HELP government loan scheme. If you are an Australian citizen or hold a permanent humanitarian visa, this means you don’t need to pay upfront.

Instead, the Australian government will pay your course fees on your behalf. You’ll begin repaying your loan through the tax system once you start earning more than the minimum threshold of $54,869 (2016-17 income year).

Find out more about government study loans here.
SEEK Learning offers a vast selection of tertiary and vocational courses through some of Australia’s leading education providers. You can study an accredited TAFE, university and IT course, as well as customised training packages, from recognised course providers. With flexible study and finance options and many courses available through correspondence and online studies, you can gain any number of career-boosting qualifications at your convenience with SEEK Learning.
As a student of OTEN through SEEK Learning, you will be periodically contacted by your teachers to discuss your education progress. Your enquiries will also receive priority attention and your assignments will be marked and returned within seven working days.

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