Advanced Diploma of Marketing & Diploma of Marketing (BSB60515 & BSB51215)

Qualification: Diploma + Advanced Diploma
Course Code: BSB60515 & BSB51215
Study mode: Online
On Campus
Payment options: VET FEE-HELP may be available
Payment plan
Upfront payment
Duration: 80 weeks (online); 40 weeks (on campus)
Start date: Start anytime! (online)
Monthly start dates (on campus)
Awarded by: Martin (RTO 5806)
This course meets Nationally Recognised Training standards. It is listed on the Australian government's National Register for Vocational Education and Training (VET). Studying this course leads to a qualification that's recognised throughout Australia, and lets employers know that you have the right skills for the job.

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About this course

Whether you're new to marketing or have the experience but not the right qualifications to advance you to senior management positions, this online Advanced Diploma of Marketing (BSB60515) & Diploma of Marketing (BSB51215) course from Martin makes a great launch pad to help you meet your career aspirations.

Designed for the time-poor but highly ambitious professional, this course rolls together a Diploma of Marketing and Advanced Diploma of Marketing (BSB60515 & BSB51215) to accelerate your career progression and help you gain the skills needed to succeed in today's competitive workforce.

By completing the course you'll gain a firm understanding of how to set objectives, conduct market research, address trends and tailor advertising to your consumer target market. The course will also equip you with the strategic and leadership skills needed to lead from the front and ensure your entire department is heading in the right direction.

Enquire today and walk away from this course with the knowledge and specialist skills needed to succeed!

Campus locations

If you'd prefer to study this course on campus, you can choose between one of the following locations:

  • Sydney - Level 1, 63 Oxford Street, Darlinghurst NSW 2010
  • Melbourne - Level 3, 30 Church Lane, Melbourne VIC 3000
  • Gold Coast - Level 5, 38 Cavill Avenue, Surfers Paradise, QLD 4217
  • Brisbane - Level 4, 119 Charlotte Street, Brisbane, Queensland 4000


To be eligible to enrol in this course, you must meet the following entry requirements:

  • Provide a copy of your Senior Secondary Certificate of Education (i.e. a Year 12 qualification); OR
  • Demonstrate that you have the capacity to successfully complete this course by achieving an Exit Level 3 score within the Australian Core Skills Framework assessments in reading and mathematics. This will be demonstrated through two short tests as a part of the enrolment process.

Areas of study

In this marketing course, the units of competency you may study include:

Diploma of Marketing (BSB51215):

  • BSBMKG501 - Identify and evaluate marketing opportunities
  • BSBMKG502 - Establish and adjust the marketing mix
  • BSBMKG507 - Interpret market trends and developments
  • BSBMKG506 - Plan market research
  • BSBMKG514 - Implement and monitor marketing activities
  • BSBADV507 - Develop a media plan
  • BSBWRT501 - Write persuasive copy
  • BSBMKG609 - Develop a marketing plan

Advanced Diploma of Marketing (BSB60515):

  • BSBMKG608 - Develop organisational marketing objectives
  • BSBMKG609 - Develop a marketing plan
  • BSBMKG603 - Manage the marketing process
  • BSBMKG607 - Manage market research
  • BSBMGT616 - Develop and implement strategic plans
  • BSBDIV601 - Develop and implment diversity policy
  • BSBMGT616 - Provide leadership across the organisation
  • BSBLDR503 - Communicate with influence

Upon successful completion of this course you will receive two nationally recognised, accredited qualifications from Martin: Diploma of Marketing (BSB51215) and Advanced Diploma of Marketing (BSB60515).

Completing this dual diploma is a smart career move that is sure to advance your skillset and open up new career opportunities for you.

With two nationally recognised qualifications under your belt, you'll add instant value to your CV and qualify yourself to pursue work in a range of new roles such as:

  • Marketing director
  • National, regional or global marketing manager
  • Product manager
  • Public relations manager
  • Marketing strategist
  • Marketing manager
  • Marketing team leader

Successful completion of this course will also enable you to apply for membership with the Australian Marketing Institute (AMI).

Finance options

You may be eligible to receive a VET FEE-HELP loan for this diploma/advanced diploma, meaning you can defer payment of your course fees. Enquire now for more information and to see if you meet eligibility criteria.

Martin also offers flexible payment plans to help make studying more affordable.

View the tuition fees for 2016 here.

You may be eligible to receive VET FEE-HELP for this course!

This course can be paid for through the VET FEE-HELP government loan scheme. If you are an Australian citizen or hold a permanent humanitarian visa, this means you don’t need to pay upfront.

Instead, the Australian government will pay your course fees on your behalf. You’ll begin repaying your loan through the tax system once you start earning more than the minimum threshold of $54,869 (2016-17 income year).

Find out more about government study loans here.
RTO 5806
Martin is a leading tertiary education institution offering a range of courses in events, business and management at certificate and diploma level. With over 35 years experience in the education sector, the college is focused on equipping students with the practical skills needed to enter the professional workforce. All Martin courses are accredited by the Australian Skills Quality Authority and meet the requirements of the VET Quality Framework.

Campus locations
Sydney – Level 1, 63 Oxford Street, Darlinghurst NSW 2010
Melbourne – Level 3, 30 Church Lane, Melbourne VIC 3000
Gold Coast – Level 5, 38 Cavill Avenue, Surfers Paradise, QLD 4217
Brisbane – Level 4, 119 Charlotte Street, Brisbane, Queensland 4000
Martin offers a range of student support services, and is dedicated to helping its students excel in their chosen field of speciality. As a Martin student you will be supported at every stage of your training; from talented mentors and one-on-one feedback sessions, through to academic skills workshops, and learning support services.

You will also be given access to the Basic Skill Key Builder, an online learning platform that creates individualised learning plans, houses interactive learning resources, and features support tutorials that are tailored to your needs.

Martin is dedicated to building inclusive learning environments, and provides disability services and free counselling sessions to promote wellbeing for all students.

Career Starter Program

Ensure you graduate job-ready with the help of Martin’s Career Starter Program. The program includes:

  • Careers counsellors: Available for personal guidance sessions, workshops, seminars, and mentoring.

  • Job placements: Short-term or part-time placements across a range of industries.

  • Internships: Gain valuable experience and start building your professional network.

  • Volunteer opportunities: Get a foot in the door and build valuable industry contacts.

Bachelor of Business (Marketing)

The Bachelor of Business (Marketing) offered by Swinburne Online fulfils the educational requirements for recognition as a Certified Practising Marketer and gives you the knowledge and skills to forge a successful career in marketing.

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Diploma of Marketing

The Diploma of Marketing (BSB51215) course gives you the skills to pursue a creative and fruitful career in marketing, in positions such as marketing manager, marketing team leader, product manager and public relations manager.

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Get more information

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