Self-paced; complete within 6 months
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In this course, you'll see why email is vital for maintaining direct communication with your consumers and how to plan effective email communication that can help you deliver noticeably improved results. Through presentation, discussion and practical exercises, you'll delve into the basics, including deliverability rates, benchmarks for industry sectors and email types. You will also explore planning strategies and discover where email will be most effective in your marketing mix.
There are no formal entry requirements for this course, so anyone can apply! This is a foundational-level course, and is ideally suited to advertising and marketing professionals who may be employed as:
In this Email Marketing Essentials course the units you will cover include:
Upon successful completion of this course, you will receive a certificate of completion in Email Marketing Essentials from the Association for Data-driven Marketing & Advertising (ADMA). You will learn to competently:
Curious about where a career in marketing could take you? Potential job outcomes may include:
If you study online, the course price is:
Upfront credit card payment is required at the time of enrolment.
Want more information about the career benefits of this course?
Fill out the enquiry form to the right and a study consultant will contact you with the details you need.