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Fundamentals of Marketing

  • Qualification:

    Undergraduate unit

  • Study mode:


  • Payment options:

    HECS-HELP may be available
    FEE-HELP may be available

  • Duration:

    13 weeks

  • Start date:

    Enquire now for upcoming start dates

  • Awarded by:

    Swinburne University of Technology

Want more course info?

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Monday to Friday: 8am - late
Saturday and Sunday: 9am - 5pm

Course Unit
A course unit is a single subject offered as part of a program of study, but can be completed individually. You may receive Recognition of Prior Learning for studying this unit.

What you'll learn

About this unit

This online Fundamentals of Marketing unit has been designed to provide students with a foundational understanding of business and marketing concepts.

The unit is delivered by Open Universities Australia in partnership with Swinburne University, and is a great way to gain an introduction to marketing in today's context.

Students learn how to identify and evaluate research, apply marketing concepts to various situations, and propose creative and commercially sound solutions for businesses. The unit also teaches students how to become more effective communicators to ensure they get their marketing ideas across to managers and colleagues alike.

There's plenty of support on offer for OUA students. Find out more.


You cannot enrol in this unit if you have completed the following unit because it is considered an academic equivalent:

  • Marketing concepts

Course pathways

This unit is a core requirement in the following courses:

  • Bachelor of Business (Financial Planning), RMIT University
  • Bachelor of Business (Logistics and Supply Chain Management), RMIT University
  • Bachelor of Accounting, University of South Australia

Content may also be relevant to other courses, and could qualify you for Recognition of Prior Learning (RPL) for a course offered by another institution.

Areas of study

In this marketing unit, the topics you will study include:

  • An overview of marketing
  • Marketing ethics
  • The marketing environment
  • Buyer behaviour
  • Marketing information and research
  • Segmentation, targeting and positioning
  • Branding
  • Goods and services
  • Marketing channels and logistics decisions
  • Integrated marketing communications
  • Pricing
For two decades, Open Universities Australia (OUA) has partnered with leading Australian educators to make tertiary-level courses easier to access for people, no matter their background, their work status or their other life commitments. OUA has built up their reputation by making education more flexible, easier to tailor and available almost entirely online.

OUA's devotion to online education remains to this day, but where they once focused on higher education, today they offer the broadest set of post-secondary education and training programs in Australia.
Open Universities Australia offers a range of administrative and student support options. As a student of OUA you will have access to four hours of free expert tutoring support for each unit undertaken through the tutoring service SMARTHINKING. This on-demand service allows you to get fast, detailed feedback on your assignment drafts and gives you access to your tutor in real time.

The My OUA portal is an online student medium that allows you access to all your course and enrolment information as well as access to student forums and assessment tips.

Career outcomes

You'll walk away from this marketing unit with the ability to:

  • Understand the major conceptual and theoretical principles which underpin the practice of marketing
  • Demonstrate a foundational understanding of core marketing tasks and the function of marketing within the organisational environment
  • Research information as a critical thinker, and use a combination of marketing concepts and data to propose creative solutions to marketing related problems
  • Effectively communicate marketing ideas through presentations, case studies and reports

Payment options & support

Finance options

If you are an Australian citizen you may be eligible to receive HECS-HELP or FEE-HELP for this unit, meaning you can defer payment of your fees.

You may be eligible to receive HECS-HELP or FEE-HELP for this course!

This course can be paid for through the HECS-HELP or FEE-HELP government loan schemes. If you are an Australian citizen or hold a permanent humanitarian visa, this means you don’t need to pay upfront.

Instead, the Australian government will pay your course fees on your behalf. You’ll begin repaying your loan through the tax system once you start earning more than the minimum threshold of $54,869 (2016-17 income year).

Find out more about government study loans here.

Get more information

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FREE CALL 1800 063 523

Monday to Friday: 8am - late
Saturday and Sunday: 9am - 5pm

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