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This online Fundamentals of Marketing unit has been designed to provide students with a foundational understanding of business and marketing concepts.
The unit is delivered by Open Universities Australia in partnership with Swinburne University, and is a great way to gain an introduction to marketing in today’s context.
Students learn how to identify and evaluate research, apply marketing concepts to various situations, and propose creative and commercially sound solutions for businesses. The unit also teaches students how to become more effective communicators to ensure they get their marketing ideas across to managers and colleagues alike.
You cannot enrol in this unit if you have completed the following unit because it is considered an academic equivalent:
In this marketing unit, the topics you will study include:
This unit is a core requirement in the following courses:
Content may also be relevant to other courses, and could qualify you for Recognition of Prior Learning (RPL) for a course offered by another institution.
Want more information about this unit? Fill out the enquiry form to the right and a study consultant will contact you with the details you need.
You’ll walk away from this marketing unit with the ability to:
Want more information about the career benefits of this unit? Fill out the enquiry form to the right and a study consultant will contact you with the details you need.
If you are an Australian citizen you may be eligible to receive HECS-HELP or FEE-HELP for this unit, meaning you can defer payment of your fees.
Want more information about financial and student support? Fill out the enquiry form to the right and a study consultant will contact you with the details you need.
This course can be paid for through the HECS-HELP or FEE-HELP government loan schemes. If you are an Australian citizen or hold a permanent humanitarian visa, this means you don’t need to pay upfront.
Instead, the Australian government will pay your course fees on your behalf. You’ll begin repaying your loan through the tax system once you start earning more than the minimum threshold of $54,869 (2016-17 income year).Find out more about government study loans here.
Want more information about the career benefits of this course?
Fill out the enquiry form to the right and a study consultant will contact you with the details you need.