Enrol in this online unit in Green Marketing with Open Universities Australia and Griffith University for a fascinating look at how the marketing industry is responding to society’s increasing demand for environmentally friendly brands and products.
During this unit you will learn about both the demand and supply for green marketing. When investigating the field of consumer behaviour in relation to green marketing, you will gain an understanding of the increased propensity to consider buying eco-friendly products, as well as how higher prices for green products influence purchasing decision-making processes and buying behaviours. Other factors in consumer decision making will also be discussed.
You will explore the complexities faced by businesses in relation to increased consumer interest in environmentally friendly goods, services and systems. You will also gain an understanding of the various pressures faced by commercial entities, including interest groups and legislative factors.
There are no prerequisites for this unit; so anyone can apply. It is assumed however, that applicants have a moderate level of prior knowledge in this area.
Areas of study
In this marketing unit, the topics you will study include:
Green marketing: introduction
Ethical dimensions of green marketing, the marketing environment and processes
Consumer behaviour and green marketing
Green market segmentation and positioning
Global and legal issues in green marketing
Green marketing strategy: product issues
Green marketing strategy: branding
Green marketing strategy: pricing
Green marketing strategy: promotion
Green marketing strategy: place
This unit is a core requirement in the following course:
Bachelor of Business, Griffith University
Content may also be relevant to other courses, and could qualify you for Recognition of Prior Learning (RPL) for a course offered by another institution.
Get more information
Want more information about this unit? Fill out the enquiry form to the right and a study consultant will contact you with the details you need.
There's plenty of support on offer for OUA students. Find out more.
This unit offers you the opportunity to become familiar with an increasingly important area of business. The knowledge and understanding gained during this unit can be applied across industries, and is likely to be valuable to you across a range of careers you may wish to pursue.
Though this unit takes a strongly environmental orientated approach to marketing, it also offers you the chance to explore a wider range of marketing concepts. You will examine the traditional four Ps of marketing – product, price, place and promotion – though you will study them under the contemporary lens of green marketing. Consumer behaviour, which accounts for a large portion of the academic topic of marketing, will also be scrutinised during this unit, as will segmentation and positioning. You will learn about general ethical dimensions of green marketing, and will gain a highly transferrable outlook on the marketing landscape, as well as marketing practices and processes.
You will become familiar with the pressures faced by businesses, including demand for green products, legislative changes, as well as the influence of third party stakeholders. Essentially, you will gain insight into why consumers decide that they want green products and services, and why businesses need to meet this demand.
How else will I benefit from this unit?
Upon successful completion of this unit you will receive credit for competencies in Green Marketing from Griffith University.
Studying online means you can study where you want, at your own pace.
Gain industry-relevant skills and transferrable knowledge.
Government financial support through FEE-HELP or HECS-HELP may be available.
Studying single units allows you the flexibility to work towards a qualification at your own pace.
Receive Recognition of Prior Learning (RPL) for this unit across a number of OUA's full degree programs.
Get more information
Want more information about the career benefits of this unit? Fill out the enquiry form to the right and a study consultant will contact you with the details you need.
If you are an Australian citizen, you may be eligible to receive a government HECS-HELP or FEE-HELP loan, meaning you can defer payment of your fees.
Get more information
Want more information about financial and student support? Fill out the enquiry form to the right and a study consultant will contact you with the details you need.
You may be eligible to receive HECS-HELP or FEE-HELP for this course!
This course can be paid for through the HECS-HELP or FEE-HELP government loan schemes. If you are an Australian citizen or hold a permanent humanitarian visa, this means you don’t need to pay upfront.
Instead, the Australian government will pay your course fees on your behalf. You’ll begin repaying your loan through the tax system once you start earning more than the minimum threshold of $54,869 (2016-17 income year).
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