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Swinburne University of Technology
The Integrated Marketing Communication unit offered by Swinburne University of Technology through Open Universities Australia, aims to teach you how to use marketing communication to build and sustain brands.
You will study the ins and outs of how marketing communication works, the different institutions which play a part in the process and the basic business practices which are necessary to both achieve, and measure, communication goals.
You will pay special attention to the integrated aspects of communication and be able to develop a full understanding and awareness of advertising, sales, PR, publicity and digital marketing in the current environments.
Applicants must meet the criteria to be eligible to enter this program: You cannot enrol in this unit if you have successfully completed the following unit(s) because they are considered academically equivalent:
You must have successfully completed one of the following two units before starting this unit:
In this Marketing unit, the topics you will study include:
This unit is a core requirement in the following courses:
Content may also be relevant to other courses, and could qualify you for Recognition of Prior Learning (RPL) for a course offered by another institution.
Want more information about this unit? Fill out the enquiry form to the right and a study consultant will contact you with the details you need.
Once you have finished your online studies in this unit you will be able to show and apply professional marketing practices to your work, including a thorough understanding of relevant research methods and principles.
You will be able to think creatively and independently to make informed choices, and design and carry out market research to address problems. You will also possess teamwork skills and be able to practice socially responsible and ethical behaviour in this field.
Want more information about the career benefits of this unit? Fill out the enquiry form to the right and a study consultant will contact you with the details you need.
If you are an Australian citizen, you may be eligible to receive a government HECS-HELP or FEE-HELP loan, meaning you can defer payment of your fees.
Want more information about financial and student support? Fill out the enquiry form to the right and a study consultant will contact you with the details you need.
This course can be paid for through the HECS-HELP or FEE-HELP government loan schemes. If you are an Australian citizen or hold a permanent humanitarian visa, this means you don’t need to pay upfront.
Instead, the Australian government will pay your course fees on your behalf. You’ll begin repaying your loan through the tax system once you start earning more than the minimum threshold of $54,869 (2016-17 income year).Find out more about government study loans here.
Want more information about the career benefits of this course?
Fill out the enquiry form to the right and a study consultant will contact you with the details you need.