The Integrated Marketing Communication unit offered by Swinburne University of Technology through Open Universities Australia, aims to teach you how to use marketing communication to build and sustain brands.
You will study the ins and outs of how marketing communication works, the different institutions which play a part in the process and the basic business practices which are necessary to both achieve, and measure, communication goals.
You will pay special attention to the integrated aspects of communication and be able to develop a full understanding and awareness of advertising, sales, PR, publicity and digital marketing in the current environments.
Applicants must meet the criteria to be eligible to enter this program: You cannot enrol in this unit if you have successfully completed the following unit(s) because they are considered academically equivalent:
Integrated Marketing Communications
You must have successfully completed one of the following two units before starting this unit:
MKT10007 — Fundamentals of Marketing
MKT103 — Introduction to Marketing
Areas of study
In this Marketing unit, the topics you will study include:
Introduction to integrated marketing communications and communications strategy
Forms of communication and the communication process
Who to communicate to and what to communicate: segmentation and objectives
Industry roles in IMC
Advertising strategy and planning
Creative advertising and effective integration
Where to communicate: media
Interactive and digital media
Media strategy, planning and buying
Other forms of IMC: sales promotion, direct marketing, PR and publicity, sponsorship
Global campaigns and ethics
Campaign evaluation and budgets
This unit is a core requirement in the following courses:
Bachelor of Business, Griffith University
Bachelor of Arts (Librarianship and Corporate Information Management), Curtin University
This unit is part of a major, minor, stream or specialisation in the following courses:
Bachelor of Behavioural Studies (Psychology), Swinburne University of Technology
Bachelor of Behavioural Studies, Swinburne University of Technology
Bachelor of Business, Swinburne University of Technology
Bachelor of Technology (Information Systems), Swinburne University of Technology
This unit is an approved elective in the following courses:
Bachelor of Arts (Internet Communications), Curtin University
Content may also be relevant to other courses, and could qualify you for Recognition of Prior Learning (RPL) for a course offered by another institution.
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Want more information about this unit? Fill out the enquiry form to the right and a study consultant will contact you with the details you need.
OUA has done away with traditional semesters to give you the flexibility you need. Find out more.
Once you have finished your online studies in this unit you will be able to show and apply professional marketing practices to your work, including a thorough understanding of relevant research methods and principles.
You will be able to think creatively and independently to make informed choices, and design and carry out market research to address problems. You will also possess teamwork skills and be able to practice socially responsible and ethical behaviour in this field.
How else will I benefit from this unit?
Upon successful completion of this unit you will receive credit for competencies in Integrated Marketing Communication from Swinburne University of Technology.
Studying online means you can study where you want, at your own pace.
Gain industry-relevant skills and transferrable knowledge.
Government financial support through FEE-HELP or HECS-HELP may be available.
Studying single units allows you the flexibility to work towards a qualification at your own pace.
Receive Recognition of Prior Learning (RPL) for this unit across a number of OUA’s full degree programs.
Get more information
Want more information about the career benefits of this unit? Fill out the enquiry form to the right and a study consultant will contact you with the details you need.
If you are an Australian citizen, you may be eligible to receive a government HECS-HELP or FEE-HELP loan, meaning you can defer payment of your fees.
Get more information
Want more information about financial and student support? Fill out the enquiry form to the right and a study consultant will contact you with the details you need.
You may be eligible to receive HECS-HELP or FEE-HELP for this course!
This course can be paid for through the HECS-HELP or FEE-HELP government loan schemes. If you are an Australian citizen or hold a permanent humanitarian visa, this means you don’t need to pay upfront.
Instead, the Australian government will pay your course fees on your behalf. You’ll begin repaying your loan through the tax system once you start earning more than the minimum threshold of $54,869 (2016-17 income year).
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