In this unit, International Marketing, you will gain an understanding of the international business environment and how businesses make the shift to become transnational.
Brought to you by Swinburne University and delivered entirely online by Open Universities Australia, the unit covers classic theory in international marketing and the social and political factors impacting international business to help you build strategies for offshore business opportunities.
By completing this 13-week program, you will become proficient at analysing, researching and building international marketing strategies.
You must have successfully completed one of the following units before enrolling:
If you are an Australian citizen you may be eligible to receive HECS-HELP or FEE-HELP for this unit, meaning you can defer payment of your fees.
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You may be eligible to receive HECS-HELP or FEE-HELP for this course!
This course can be paid for through the HECS-HELP or FEE-HELP government loan schemes. If you are an Australian citizen or hold a permanent humanitarian visa, this means you don’t need to pay upfront.
Instead, the Australian government will pay your course fees on your behalf. You’ll begin repaying your loan through the tax system once you start earning more than the minimum threshold of $54,869 (2016-17 income year).
For two decades, Open Universities Australia (OUA) has partnered with leading Australian educators to make tertiary-level courses easier to access for people, no matter their background, their work status or their other life commitments. OUA has built up their reputation by making education more flexible, easier to tailor and available almost entirely online.
OUA's devotion to online education remains to this day, but where they once focused on higher education, today they offer the broadest set of post-secondary education and training programs in Australia.
Open Universities Australia offers a range of administrative and student support options. As a student of OUA you will have access to four hours of free expert tutoring support for each unit undertaken through the tutoring service SMARTHINKING. This on-demand service allows you to get fast, detailed feedback on your assignment drafts and gives you access to your tutor in real time.
The My OUA portal is an online student medium that allows you access to all your course and enrolment information as well as access to student forums and assessment tips.
The Bachelor of Business (Marketing) offered by Swinburne Online fulfils the educational requirements for recognition as a Certified Practising Marketer and gives you the knowledge and skills to forge a successful career in marketing.