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Learn core marketing processes with this online Introduction to Marketing unit from Open Universities Australia and Griffith University.
The unit is designed for newcomers to the marketing field, as well as business and commerce professionals looking to broaden their skillset. By completing the unit, students learn about the central role of the consumer, how to implement market research and strategies, and how to effectively exploit marketing opportunities that may arise.
Students walk away from the unit with a foundational knowledge of marketing, and the ability to formulate, at a basic level, innovative solutions to solve marketing problems.
You cannot enrol in this unit if you have completed the following unit because it is considered an academic equivalent:
In this marketing unit, the topics you will study include:
This unit is a core requirement in the following courses:
Content may also be relevant to other courses, and could qualify you for Recognition of Prior Learning (RPL) for a course offered by another institution.
Want more information about this unit? Fill out the enquiry form to the right and a study consultant will contact you with the details you need.
This unit offers invaluable education and training to business and commerce professionals, as well as those who are considering a career in marketing.
The skills and knowledge you gain as a result of the unit will enable you to:
Want more information about the career benefits of this unit? Fill out the enquiry form to the right and a study consultant will contact you with the details you need.
If you are an Australian citizen you may be eligible to receive HECS-HELP or FEE-HELP for this unit, meaning you can defer payment of your fees.
Want more information about financial and student support? Fill out the enquiry form to the right and a study consultant will contact you with the details you need.
This course can be paid for through the HECS-HELP or FEE-HELP government loan schemes. If you are an Australian citizen or hold a permanent humanitarian visa, this means you don’t need to pay upfront.
Instead, the Australian government will pay your course fees on your behalf. You’ll begin repaying your loan through the tax system once you start earning more than the minimum threshold of $54,869 (2016-17 income year).Find out more about government study loans here.
Want more information about the career benefits of this course?
Fill out the enquiry form to the right and a study consultant will contact you with the details you need.