The Marketing and Communication Information and Decision Making unit from Swinburne University of Technology dives into the ins and outs of the marketing tools available to businesses, giving you a better understanding of how to use these tools to inform various decisions.
The unit, offered online by Open Universities Australia, will teach you how to interpret data from common marketing practices such as segmentation, customer satisfaction, retail audits and advertising research.
Upon completion of the unit, you will be able to discuss the value of different types of marketing research, choose appropriate marketing methods and analyse collected data.
To be eligible to enrol, applicants must have successfully completed one of the following units:
Fundamentals of Marketing
Introduction to Marketing
Areas of study
In this Marketing and Communication Information and Decision Making unit, the topics you will study include:
Marketing Information management and organisational decision making
Trends and the growing significance on marketing and communication information
Overcoming information challenges posed by international and emerging markets
This unit is part of a major, minor, stream or specialisation in the following courses:
Bachelor of Business, Swinburne University of Technology
Bachelor of Technology (Information Systems), Swinburne University of Technology
Content may also be relevant to other courses, and could qualify you for Recognition of Prior Learning (RPL) for a course offered by another institution.
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Want more information about this unit? Fill out the enquiry form to the right and a study consultant will contact you with the details you need.
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This Marketing and Communication Information and Decision Making unit will help get you ready to make an impact at your business. Learning how to analyse the behaviours of not only consumers, but also your company’s own employees, will help you better implement policies and practices that boost efficiency and productivity.
How else will I benefit from this unit?
Upon successful completion of this unit you will receive credit for competencies in Marketing and Communication Information and Decision Making from Swinburne University of Technology.
Studying online means you can study where you want, at your own pace.
Gain industry-relevant skills and transferrable knowledge.
Government financial support through FEE-HELP or HECS-HELP may be available.
Studying single units allows you the flexibility to work towards a qualification at your own pace.
Receive Recognition of Prior Learning (RPL) for this unit across a number of OUA’s full degree programs.
Get more information
Want more information about the career benefits of this unit? Fill out the enquiry form to the right and a study consultant will contact you with the details you need.
If you are an Australian citizen, you may be eligible to receive a government HECS-HELP or FEE-HELP loan, meaning you can defer payment of your fees.
Get more information
Want more information about financial and student support? Fill out the enquiry form to the right and a study consultant will contact you with the details you need.
You may be eligible to receive HECS-HELP or FEE-HELP for this course!
This course can be paid for through the HECS-HELP or FEE-HELP government loan schemes. If you are an Australian citizen or hold a permanent humanitarian visa, this means you don’t need to pay upfront.
Instead, the Australian government will pay your course fees on your behalf. You’ll begin repaying your loan through the tax system once you start earning more than the minimum threshold of $54,869 (2016-17 income year).
For two decades, Open Universities Australia (OUA) has partnered with leading Australian educators to make tertiary-level courses easier to access for people, no matter their background, their work status or their other life commitments. OUA has built up their reputation by making education more flexible, easier to tailor and available almost entirely online.
OUA's devotion to online education remains to this day, but where they once focused on higher education, today they offer the broadest set of post-secondary education and training programs in Australia.
Open Universities Australia offers a range of administrative and student support options. As a student of OUA you will have access to four hours of free expert tutoring support for each unit undertaken through the tutoring service SMARTHINKING. This on-demand service allows you to get fast, detailed feedback on your assignment drafts and gives you access to your tutor in real time.
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