Self-paced; complete within 6 months
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Marketing automation is on the rise as businesses seek to scale their marketing programs to achieve better ROI. In this course, determine why marketing automation is vital, how to implement it within your own practices, and discover the benefits it can have for both you and your customers. You will learn to assess if you have the necessary foundations for successful marketing automation, the importance of data, establishing your own nurturing programs and how to measure and manage lead scoring will also be explained. Finally, you'll see why sales and marketing must align to achieve success.
There are no formal entry requirements for this course, so anyone can apply! This is an intermediate course, and is ideally suited to advertising and marketing professionals who may be employed as:
In this Marketing Automation course the units you will cover include:
Upon successful completion of this course, you will receive a certificate of completion in Marketing Automation from the Association for Data-driven Marketing & Advertising (ADMA). You will learn to competently:
Curious about where a career in marketing could take you? Potential job outcomes may include:
The price of this course is:
Upfront credit card payment is required at the time of enrolment.
Want more information about the career benefits of this course?
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