This Marketing Channel Design and Integration unit from Open Universities Australia and Swinburne University of Technology investigates factors in designing, coordinating and integrating marketing channels including product, price, customers, and motives for channel selection.
At the completion of this unit, you will be able to explain the business of retail now and in the future, including digital and visual retailing.
You will also be able to evaluate various retail designs, processes and procedures, including the role of the channel, in effective category management.
Your skills will also include the ability to distinguish between sales and marketing in enterprises and the need for cross-functional communication, and also between Australian and international retail formats.
To be eligible for this unit, you must have successfully completed one of the following units:
Fundamentals of Marketing
Introduction to Marketing
Areas of study
In this Marketing Channel Design and Integration unit, the topics you will study include:
Supply chain issues
Channel strengths and weaknesses – channel functions, roles, characteristics and customer motives for channel selection
An overview of retailing from a management perspective (including digital and visual retailing)
Sales and marketing management in the marketing planning process
Sales force management (recruiting, managing compensating)
Selling and sales promotion
The strategic role of channels in the marketing mix
Development and management of distribution channels to meet core marketing objectives
Effective category management
Challenges of marrying traditional and online formats
This unit is part of a major, minor, stream or specialisation in the following courses:
Bachelor of Business, Swinburne University of Technology
Bachelor of Technology (Information Systems), Swinburne University of Technology
Content may also be relevant to other courses, and could qualify you for Recognition of Prior Learning (RPL) for a course offered by another institution.
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Want more information about this unit? Fill out the enquiry form to the right and a study consultant will contact you with the details you need.
Worried your online qualification won't be recognised? Think again..
Possessing a thorough understanding of the effect of various distribution channels, particularly digital retailing and e-stores, will make you a highly sought-after candidate for marketing roles. This unit will equip you with the knowledge of retail formats both in Australia and overseas, so you will be able to take your marketing skills anywhere.
How else will I benefit from this unit?
Upon successful completion of this unit you will receive credit for competencies in Marketing Channel Design and Integration from Swinburne University of Technology.
Studying online means you can study where you want, at your own pace.
Gain industry-relevant skills and transferrable knowledge.
Government financial support through FEE-HELP or HECS-HELP may be available.
Studying single units allows you the flexibility to work towards a qualification at your own pace.
Receive Recognition of Prior Learning (RPL) for this unit across a number of OUA’s full degree programs.
Get more information
Want more information about the career benefits of this unit? Fill out the enquiry form to the right and a study consultant will contact you with the details you need.
If you are an Australian citizen, you may be eligible to receive a government HECS-HELP or FEE-HELP loan, meaning you can defer payment of your fees.
Get more information
Want more information about financial and student support? Fill out the enquiry form to the right and a study consultant will contact you with the details you need.
You may be eligible to receive HECS-HELP or FEE-HELP for this course!
This course can be paid for through the HECS-HELP or FEE-HELP government loan schemes. If you are an Australian citizen or hold a permanent humanitarian visa, this means you don’t need to pay upfront.
Instead, the Australian government will pay your course fees on your behalf. You’ll begin repaying your loan through the tax system once you start earning more than the minimum threshold of $54,869 (2016-17 income year).
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