Marketing For Managers

Qualification: Postgraduate unit
Study mode: Online
Payment options: FEE-HELP may be available
Duration: 12 weeks
Start date: Enquire now for upcoming start dates
Awarded by: RMIT University
Course Unit A course unit is a single subject offered as part of a program of study, but can be completed individually. You may receive Recognition of Prior Learning for studying this unit.

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About this unit

The key objective of this online Marketing for Managers unit, from Open Universities Australia and RMIT University, is for students to understand and utilise marketing tools, techniques and processes for better organisational outcomes.

This unit also enables you to better manage marketing issues by considering the relevance of marketing practices in different contexts.

At the completion of this unit, you will be able to understand and apply key concepts of marketing including buyer behaviour, industry and market dynamics, the product life cycle and the new product diffusion process.

You will also learn how to perform a marketing situational analysis and design effective marketing management strategies.

Eligibility

You are recommended to have completed the following unit or have equivalent knowledge before starting this unit:

  • Introduction To Business Management

To enrol in this unit, you must be accepted into one of the following courses:

  • Graduate Certificate in Business Administration
  • Master of Business Administration (MBA)
  • Master of International Business

Areas of study

In this Marketing For Managers unit, the topics you will study include:

  • Marketing overview and strategic marketing planning
  • The marketing environment
  • Consumer behaviour
  • Business buyer behaviour
  • Marketing research
  • Market segmentation, targeting and positioning
  • Product strategy
  • Pricing strategy and distribution strategy
  • Marketing communications
  • Services marketing, people, processes and physical evidence
  • International marketing
  • Questionnaire design and measurement scales for managers

Course pathways

This unit is a core requirement in the following courses:

  • Graduate Certificate in Business Administration, RMIT University
  • Master of Business Administration (MBA), RMIT University
  • Master of International Business, RMIT University

Content may also be relevant to other courses, and could qualify you for Recognition of Prior Learning (RPL) for a course offered by another institution.

Get more information

Want more information about this unit? Fill out the enquiry form to the right and a study consultant will contact you with the details you need.

There's plenty of support on offer for OUA students. Find out more.

How will this unit advance my career?

A thorough understanding of marketing is key for any successful business. This unit will equip you with the skills to identify your customers, differing marketing environments and industries, and use this knowledge to create an effective marketing strategy.

How else will I benefit from this unit?

  • Upon successful completion of this unit you will receive credit for competencies in Marketing for Managers from RMIT University.
  • Studying online means you can study where you want, at your own pace.
  • Gain industry-relevant skills and transferrable knowledge.
  • Government financial support through FEE-HELP may be available.
  • Studying single units allows you the flexibility to work towards a qualification at your own pace.
  • Receive Recognition of Prior Learning (RPL) for this unit across a number of OUA’s full degree programs.

Get more information

Want more information about the career benefits of this unit? Fill out the enquiry form to the right and a study consultant will contact you with the details you need.

Financial assistance

If you are an Australian citizen, you may be eligible to receive government FEE-HELP loan, meaning you can defer payment of your fees.

 

Get more information

Want more information about financial and student support? Fill out the enquiry form to the right and a study consultant will contact you with the details you need.

You may be eligible to receive FEE-HELP for this course!

This course can be paid for through the FEE-HELP government loan scheme. If you are an Australian citizen or hold a permanent humanitarian visa, this means you don’t need to pay upfront.

Instead, the Australian government will pay your course fees on your behalf. You’ll begin repaying your loan through the tax system once you start earning more than the minimum threshold of $54,869 (2016-17 income year).

Find out more about government study loans here.
For two decades, Open Universities Australia (OUA) has partnered with leading Australian educators to make tertiary-level courses easier to access for people, no matter their background, their work status or their other life commitments. OUA has built up their reputation by making education more flexible, easier to tailor and available almost entirely online.

OUA's devotion to online education remains to this day, but where they once focused on higher education, today they offer the broadest set of post-secondary education and training programs in Australia.
Open Universities Australia offers a range of administrative and student support options. As a student of OUA you will have access to four hours of free expert tutoring support for each unit undertaken through the tutoring service SMARTHINKING. This on-demand service allows you to get fast, detailed feedback on your assignment drafts and gives you access to your tutor in real time.

The My OUA portal is an online student medium that allows you access to all your course and enrolment information as well as access to student forums and assessment tips.

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Get more information

Want more information about the career benefits of this course?
Fill out the enquiry form to the right and a study consultant will contact you with the details you need.

FREE CALL 1800 063 523

Monday to Friday: 8am - late
Saturday and Sunday: 9am - 5pm

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