Marketing Research

Qualification: Undergraduate unit
Study mode: Online
Payment options: HECS-HELP may be available
FEE-HELP may be available
Duration: 13 weeks
Start date: Enquire now for upcoming start dates
Awarded by: Swinburne University of Technology
Course Unit A course unit is a single subject offered as part of a program of study, but can be completed individually. You may receive Recognition of Prior Learning for studying this unit.

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About this unit

This online Marketing Research unit from Open Universities Australia and Swinburne University of Technology teaches you to identify appropriate research methods using specific research problems.

On successful completion of this unit, students will be able to evaluate different research design elements, and outline how they inform research practices.

You will also be able to design appropriate research problems, objectives, questions and hypotheses in order to underpin research design.

Core objectives also include analysing primary data to interpret results appropriate to research design, as well as understanding the legal, social, and ethical issues market researchers face.

Eligibility

You must have successfully completed one of the following units before starting this unit:

  • Fundamentals of Marketing
  • Introduction to Marketing

Areas of study

In this Marketing Research unit, the topics you will study include:

  • The marketing research process
  • Decision problem, research question and research objectives
  • Different types of research design or approaches
  • Qualitative and quantitative research techniques
  • Descriptive research design using surveys
  • Sampling: theory, methods and issues in marketing research
  • Data preparation and analysis
  • Preparing the marketing research report
  • Ethics involved in marketing research

Course pathways

This unit is part of a major, minor, stream or specialisation in the following courses:

  • Bachelor of Business, Swinburne University of Technology
  • Bachelor of Technology (Information Systems), Swinburne University of Technology

Content may also be relevant to other courses, and could qualify you for Recognition of Prior Learning (RPL) for a course offered by another institution.

Get more information

Want more information about this unit? Fill out the enquiry form to the right and a study consultant will contact you with the details you need.

Worried your online qualification won't be recognised? Think again.

How will this unit advance my career?

Understanding the marketing research process is an asset for any marketer looking to gain quality primary data and insight into their market. This unit will give you the skills to be able to conduct effective market research in real world situations. You will also have the knowledge to analyse and interpret primary data – a skill set that’s an asset for any business.

How else will I benefit from this unit?

  • Upon successful completion of this unit you will receive credit for competencies in Marketing Research from Swinburne University of Technology.
  • Studying online means you can study where you want, at your own pace.
  • Gain industry-relevant skills and transferrable knowledge.
  • Government financial support through FEE-HELP or HECS-HELP may be available.
  • Studying single units allows you the flexibility to work towards a qualification at your own pace.
  • Receive Recognition of Prior Learning (RPL) for this unit across a number of OUA’s full degree programs.

Get more information

Want more information about the career benefits of this unit? Fill out the enquiry form to the right and a study consultant will contact you with the details you need.

Financial assistance

If you are an Australian citizen, you may be eligible to receive a government HECS-HELP or FEE-HELP loan, meaning you can defer payment of your fees.

 

Get more information

Want more information about financial and student support? Fill out the enquiry form to the right and a study consultant will contact you with the details you need.

You may be eligible to receive HECS-HELP or FEE-HELP for this course!

This course can be paid for through the HECS-HELP or FEE-HELP government loan schemes. If you are an Australian citizen or hold a permanent humanitarian visa, this means you don’t need to pay upfront.

Instead, the Australian government will pay your course fees on your behalf. You’ll begin repaying your loan through the tax system once you start earning more than the minimum threshold of $54,869 (2016-17 income year).

Find out more about government study loans here.
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OUA's devotion to online education remains to this day, but where they once focused on higher education, today they offer the broadest set of post-secondary education and training programs in Australia.
Open Universities Australia offers a range of administrative and student support options. As a student of OUA you will have access to four hours of free expert tutoring support for each unit undertaken through the tutoring service SMARTHINKING. This on-demand service allows you to get fast, detailed feedback on your assignment drafts and gives you access to your tutor in real time.

The My OUA portal is an online student medium that allows you access to all your course and enrolment information as well as access to student forums and assessment tips.

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Get more information

Want more information about the career benefits of this course?
Fill out the enquiry form to the right and a study consultant will contact you with the details you need.

FREE CALL 1800 063 523

Monday to Friday: 8am - late
Saturday and Sunday: 9am - 5pm

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