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Swinburne University of Technology
This online Marketing Research unit from Open Universities Australia and Swinburne University of Technology teaches you to identify appropriate research methods using specific research problems.
On successful completion of this unit, students will be able to evaluate different research design elements, and outline how they inform research practices.
You will also be able to design appropriate research problems, objectives, questions and hypotheses in order to underpin research design.
Core objectives also include analysing primary data to interpret results appropriate to research design, as well as understanding the legal, social, and ethical issues market researchers face.
You must have successfully completed one of the following units before starting this unit:
In this Marketing Research unit, the topics you will study include:
This unit is part of a major, minor, stream or specialisation in the following courses:
Content may also be relevant to other courses, and could qualify you for Recognition of Prior Learning (RPL) for a course offered by another institution.
Want more information about this unit? Fill out the enquiry form to the right and a study consultant will contact you with the details you need.
Understanding the marketing research process is an asset for any marketer looking to gain quality primary data and insight into their market. This unit will give you the skills to be able to conduct effective market research in real world situations. You will also have the knowledge to analyse and interpret primary data – a skill set that’s an asset for any business.
Want more information about the career benefits of this unit? Fill out the enquiry form to the right and a study consultant will contact you with the details you need.
If you are an Australian citizen, you may be eligible to receive a government HECS-HELP or FEE-HELP loan, meaning you can defer payment of your fees.
Want more information about financial and student support? Fill out the enquiry form to the right and a study consultant will contact you with the details you need.
This course can be paid for through the HECS-HELP or FEE-HELP government loan schemes. If you are an Australian citizen or hold a permanent humanitarian visa, this means you don’t need to pay upfront.
Instead, the Australian government will pay your course fees on your behalf. You’ll begin repaying your loan through the tax system once you start earning more than the minimum threshold of $54,869 (2016-17 income year).Find out more about government study loans here.
Want more information about the career benefits of this course?
Fill out the enquiry form to the right and a study consultant will contact you with the details you need.