Marketing Technology Certificate

Qualification: Short Course
Study mode: Online
Payment options: Upfront payment
Member: $2,550.00
Non-member: $2,889.70
Duration: Self-paced; complete within 6 months
Start date: Anytime – start today!
Awarded by: ADMA IQ
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About this course

Today, it is virtually impossible to advertise without technology. This is because the ‘always on’ consumer has more exposure to technology and devices than they do traditional media. In this online certificate, we cover the areas of digital transformation, marketing automation and how to harness the power and productivity of programmatic media buying.

We also analyse the importance of technology in the creative space, campaign development and ultimately the customer experience. Assessments include in-module questions and activities as well as a final online exam.

Eligibility

There are no formal entry requirements for this course, so anyone can apply! However, this course is ideally suited to advertising and marketing professionals who may be employed as:

  • Content, digital, social and marketing managers
  • Community managers and content managers
  • Art directors and digital designers
  • Junior to mid-weight account managers
  • Media planners and strategists

Areas of study

In this marketing technology short course, the topics you will cover include:

Programmatic advertising:

  • What is programmatic?
  • Why use programmatic?
  • Audience
  • Experience
  • Programming
  • Measurement
  • Strategy

Digital transformation:

  • What is digital transformation?
  • Digital transformation drivers
  • Customer experience
  • Skills and structure
  • Business models
  • The transformation process

Marketing automation:

  • What is marketing automation?
  • Why use marketing automation?
  • Understanding the consumer
  • Identify your consumer
  • Attract customers and build relationships
  • Enhance performance
  • Marketing automation implementation

Creative technology:

  • The creative technologist
  • Beyond the screen
  • Merging technology with creativity
  • Technology trends

How will this course advance my career?

Upon successful completion of this course, you will receive an industry-recognised certificate in Marketing Technology from the Association for Data-driven Marketing & Advertising (ADMA).

You will learn to competently:

  • Understand and manage a successful implementation of marketing automation
  • Identify effective use of technology in development and execution of ideas
  • Discover technology’s full potential and its cultural impact on consumers
  • Understand how to implement a digital transformation and discover how to ?incorporate digital transformation into your existing commercial model
  • Distinguish different programmatic models and analyse the technologies ?available for implementation

Payment information

The price of this course is:

  • ADMA members: $2,550
  • Non-members: $2,889.70

Upfront credit card payment is required at the time of enrolment.

The ADMA IQ difference

At ADMA IQ, you’ll benefit from the collective knowledge of a team of industry leaders. Each program is mediated by experts in that field, so you’re guaranteed targeted training and guidance from those in the know. And with most courses available online or via flexible delivery, you’re in complete control! Whatever your skill level, ADMA IQ will get you Industry Qualified.

As industry leaders in the field of marketing and advertising, the Association for Data-driven Marketing & Advertising – better known as ADMA – is Australia’s largest marketing body. In close consultation with industry professionals, ADMA has launched ADMA IQ, a suite of specialist courses designed to help marketers innovate and succeed in today’s rapidly changing digital landscape. The courses cover an impressive range of professional skills from data analysis and content strategy through to copywriting and account management. With both flexible online courses and face-to-face training options, ADMA IQ makes it easy to get industry qualified!
At ADMA IQ, you’ll benefit from the collective knowledge of a team of industry leaders. Each program is mediated by experts in that field, so you’re guaranteed targeted training and guidance from those in the know. And with most courses available online or via flexible delivery, you’re in complete control! Whatever your skill level, ADMA IQ will get you Industry Qualified.

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Get more information

Want more information about the career benefits of this course?
Fill out the enquiry form to the right and a study consultant will contact you with the details you need.

Don't miss out!
Get Industry Qualified.

You will be redirected to the ADMA IQ website to complete your enrolment.

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