Self-paced; complete within 6 months
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Today, it is virtually impossible to advertise without technology. This is because the 'always on' consumer has more exposure to technology and devices than they do traditional media. In this online certificate, we cover the areas of digital transformation, marketing automation and how to harness the power and productivity of programmatic media buying. We also analyse the importance of technology in the creative space, campaign development and ultimately the customer experience. Assessments include in-module questions and activities as well as a final online exam.
There are no formal entry requirements for this course, so anyone can apply! However, this course is ideally suited to advertising and marketing professionals who may be employed as:
In this marketing technology short course, the topics you will cover include: Programmatic advertising:
Upon successful completion of this course, you will receive an industry-recognised certificate in Marketing Technology from the Association for Data-driven Marketing & Advertising (ADMA). You will learn to competently:
Curious about where a career in marketing could take you? Potential job outcomes may include:
The price of this course is:
Upfront credit card payment is required at the time of enrolment.
Want more information about the career benefits of this course?
Fill out the enquiry form to the right and a study consultant will contact you with the details you need.