Marketing

Qualification: Postgraduate unit
Study mode: Online
Payment options: FEE-HELP may be available
Duration: 12 weeks
Start date: Enquire now for upcoming start dates
Awarded by: RMIT University
Course Unit A course unit is a single subject offered as part of a program of study, but can be completed individually. You may receive Recognition of Prior Learning for studying this unit.

Want more course info?

FREE CALL 1800 063 523

Monday to Friday: 8am - late
Saturday and Sunday: 9am - 5pm

About this unit

Familiarise yourself with a highly useful discipline in this online Marketing unit. Open Universities Australia and RMIT University offer you the opportunity to gain a foundation of knowledge about a wide range of marketing topics, from consumer needs, to consumer behaviour and marketing strategy design.

You will consider the marketing issues which businesses face, and will be required to examine how to solve these issues through the implementation of marketing tools. You will become familiar with the elements of the marketing mix, and will gain an understanding of their relevance to customer decision making. You will learn about the marketing research process associated with identifying consumer needs, and will be made aware of the product cycle and the development of new products.

You will discuss the nature of ethical business practice, and how ethics should be interpreted and implemented in the world of marketing management.

Eligibility

You cannot enrol in this unit if you have completed the following unit as it’s considered academically equivalent:

  • Marketing Management

To be eligible for this unit, you must have completed the following unit, or currently be enrolled in the following unit:

  • Business in a Global Context

To enrol in this unit, you must be accepted into one of the following courses:

  • Graduate Certificate in Business Administration (Executive)
  • MBA (Executive)

Areas of study

In this Marketing unit, the topics you will study include:

  • Introduction and role of marketing
  • Marketing environment
  • Product and service strategies
  • Pricing strategies and marketing channels
  • Integrated marketing communication
  • Customer and business markets
  • Questionnaire development
  • Descriptive statistics
  • Statistical inference
  • Segmentation, targeting, positioning and research techniques
  • International marketing
  • Marketing strategy

Course pathways

This unit is a core requirement in the following courses:

  • Graduate Certificate in Business Administration (Executive), RMIT University
  • MBA (Executive), RMIT University

Content may also be relevant to other courses, and could qualify you for Recognition of Prior Learning (RPL) for a course offered by another institution.

Get more information

Want more information about this unit? Fill out the enquiry form to the right and a study consultant will contact you with the details you need.

Want to know more about life as an OUA student? Listen to Chris's story.

How will this unit advance my career?

You will develop a range of highly sought after skills and knowledge during this online Marketing unit. You will gain an understanding of how products, services, brands and organisations should be promoted and marketed, and will gain an understanding of brand positioning and strategies for obtaining competitive advantage. Your English language skills will benefit from this course, even if it is your mother tongue – you will learn to select words with care, in order to communicate more effectively and more accurately. Similarly, you will become proficient in making persuasive presentations, a skill which employers are often very interested in. This unit will also challenge your critical thinking ability and analysis skills; you will be expected to apply the findings of research in order to answer questions in a satisfactory manner.

How else will I benefit from this unit?

  • Upon successful completion of this unit you will receive credit for competencies in Marketing from RMIT University.
  • Studying online means you can study where you want, at your own pace.
  • Gain industry-relevant skills and transferrable knowledge.
  • Government financial support through FEE-HELP may be available.
  • Studying single units allows you the flexibility to work towards a qualification at your own pace.
  • Receive Recognition of Prior Learning (RPL) for this unit across a number of OUAs full degree programs.

Get more information

Want more information about the career benefits of this unit? Fill out the enquiry form to the right and a study consultant will contact you with the details you need.

Financial assistance

If you are an Australian citizen, you may be eligible to receive a government FEE-HELP loan, meaning you can defer payment of your fees.

Get more information

Want more information about financial and student support? Fill out the enquiry form to the right and a study consultant will contact you with the details you need.

You may be eligible to receive FEE-HELP for this course!

This course can be paid for through the FEE-HELP government loan scheme. If you are an Australian citizen or hold a permanent humanitarian visa, this means you don’t need to pay upfront.

Instead, the Australian government will pay your course fees on your behalf. You’ll begin repaying your loan through the tax system once you start earning more than the minimum threshold of $54,869 (2016-17 income year).

Find out more about government study loans here.
For two decades, Open Universities Australia (OUA) has partnered with leading Australian educators to make tertiary-level courses easier to access for people, no matter their background, their work status or their other life commitments. OUA has built up their reputation by making education more flexible, easier to tailor and available almost entirely online.

OUA's devotion to online education remains to this day, but where they once focused on higher education, today they offer the broadest set of post-secondary education and training programs in Australia.
Open Universities Australia offers a range of administrative and student support options. As a student of OUA you will have access to four hours of free expert tutoring support for each unit undertaken through the tutoring service SMARTHINKING. This on-demand service allows you to get fast, detailed feedback on your assignment drafts and gives you access to your tutor in real time.

The My OUA portal is an online student medium that allows you access to all your course and enrolment information as well as access to student forums and assessment tips.

Consumer Behaviour

Consumer Behaviour is an online unit that will show you how to create and deliver successful strategies, services and products by monitoring consumer behaviour.
read more

Get more information

Want more information about the career benefits of this course?
Fill out the enquiry form to the right and a study consultant will contact you with the details you need.

FREE CALL 1800 063 523

Monday to Friday: 8am - late
Saturday and Sunday: 9am - 5pm

Over 1,000 accredited online courses from leading Australian universities, TAFEs and colleges