Marketing Management offers a thorough grounding in the nature and methodologies of marketing in a contemporary organisation. The unit will help you master key concepts for the successful implementation of marketing, branding and positioning initiatives that meet the goals of an organisation.
Key aspects of marketing will be explored through this unit, including: segmentation, targeting and positioning (STP); competitor evaluation; marketing management; research skills; and contemporary issues of environment, social media and other technologies, society and corporate social responsibility (CSR).
Offered for online study by Charles Sturt University, this unit will develop your skills in assessing, analysing and implementing marketing plans in the context of an organisation.
You must be a postgraduate student in order to enrol in this unit.
Not available to students who have completed MBA503 Marketing for Managers or MKT571 Marketing for Business Managers.
Areas of study
In this marketing unit, the topics you will cover include:
Drivers of contemporary marketing
The marketing environment
The marketing organisation
Researching the organisation
Services, product solutions and brands
The contemporary marketing mix and positioning
Markets, customers and target markets
The marketing plan
The target market focused marketing plan as an organisational action tool
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Want more information about this unit? Fill out the enquiry form to the right and a study consultant will contact you with the details you need.
An essential part of any business organisation, a sound knowledge of marketing principles and practices will see you well placed for career progression. Working as part of an in-house team or as an independent consultant, opportunities abound at companies and organisations of all sizes that require marketing expertise to make their products and services appeal to their core customer bases.
How else will I benefit from this unit?
Upon successful completion of this unit you will receive credit for competencies in MKT501 Marketing Management (8 points) from Charles Sturt University.
Studying online means you can study where you want, at your own pace.
Studying single units allows you the flexibility to work towards a qualification at your own pace.
Gain industry-relevant skills and transferrable knowledge.
Get more information
Want more information about the career benefits of this unit? Fill out the enquiry form to the right and a study consultant will contact you with the details you need.
One of the first universities to adopt distance education study, Charles Sturt University (CSU) is Australia's leading university in online education and continues to strive for innovation and excellence in higher learning. With a track record in graduate employment and strong industry contacts, CSU offers relevant training and workplace skills at both an undergraduate and postgraduate level. CSU specialises in a range of industries such as agriculture, viticulture, education, librarianship, allied health and criminology.
CSU offers a range of student support services, academic learning support and skills development for all its distance education students. Studying with CSU, you will have access to your online subjects, Student Services, the CSU Library, forums and your exam results through student.csu, a personalised online portal.
You will also have entry into CSU Interact, a scholarly environment that connects students and staff online. Each subject you’re enrolled in will have its own subject site housed within CSU Interact, giving you access to learning content, tools and subject forums.