Practical Predictive Analytics

Qualification: Short Course
Study mode: Online
Payment options: Upfront payment
Member: $850.00
Non-member: $977.90
Duration: Self-paced; complete within 6 months
Start date: Anytime – start today!
Awarded by: ADMA IQ
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About this course

Using predictive analytics, discover how you can forecast, model and optimise data to create opportunities and prevent loss. Looking at predictive analytics in marketing, this online course includes relevant examples of datasets, the challenges faced, and how to interpret results.

Looking for something more? This short course is part of the Analytics Certificate.

Eligibility

This is an advanced course, and it is recommended that students have at least three years of experience in the field, along with a solid understanding of analytics.

Areas of study

In this Practical Predictive Analytics course the units you will cover include:

  • Introduction to predictive analytics
  • Developing a business case
  • Data reduction
  • Variable exploration and model feasibility
  • Sample design
  • Predictive modelling techniques
  • Evaluation model effectiveness

How will this course advance my career?

Upon successful completion of this course, you will receive a certificate of completion in Practical Predictive Analytics from the Association for Data-driven Marketing & Advertising (ADMA).

You will learn to competently:

  • Connect analytics with business goals
  • Determine key data types and methods adopted to treat data anomalies and ?categorical variables
  • Identify techniques used in variable exploration
  • Understand when to use variable sampling techniques
  • Apply different techniques for predictive modelling and the considerations for ?selecting analysis method

Payment information

The price of this course is:

  • ADMA members: $850
  • Non-members: $977.90

Upfront credit card payment is required at the time of enrolment.

The ADMA IQ difference

At ADMA IQ, you’ll benefit from the collective knowledge of a team of industry leaders. Each program is mediated by experts in that field, so you’re guaranteed targeted training and guidance from those in the know. And with most courses available online or via flexible delivery, you’re in complete control! Whatever your skill level, ADMA IQ will get you Industry Qualified.

As industry leaders in the field of marketing and advertising, the Association for Data-driven Marketing & Advertising – better known as ADMA – is Australia’s largest marketing body. In close consultation with industry professionals, ADMA has launched ADMA IQ, a suite of specialist courses designed to help marketers innovate and succeed in today’s rapidly changing digital landscape. The courses cover an impressive range of professional skills from data analysis and content strategy through to copywriting and account management. With both flexible online courses and face-to-face training options, ADMA IQ makes it easy to get industry qualified!
At ADMA IQ, you’ll benefit from the collective knowledge of a team of industry leaders. Each program is mediated by experts in that field, so you’re guaranteed targeted training and guidance from those in the know. And with most courses available online or via flexible delivery, you’re in complete control! Whatever your skill level, ADMA IQ will get you Industry Qualified.

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Don't miss out!
Get Industry Qualified.

You will be redirected to the ADMA IQ website to complete your enrolment.

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