This online Principles of Advertising unit explores what makes the advertising industry such a successful part of the media landscape, and the practices at the core of this industry.
With reference to varying cultural perspectives, ethical considerations and social groups, this unit surveys the current state of the industry and identifies changes and innovations that have occurred on the advertising landscape.
Covering brand promotions, integrated advertising approaches and successful strategies for targeting audience groupings, this Swinburne University unit uses the Australian context to illustrate key course points.
Open Universities Australia has made this unit available for online study to anyone interested in furthering their knowledge of the advertising industry’s practices.
Anyone can apply, however you must ensure you have not completed a previous version of this unit.
Areas of study
In this advertising unit, the topics you will study include:
Principles of advertising
The notion of brands and advertising's role in business and society
Social and cultural perspectives
Advertising industry in Australia
Principles of practice, regulation, the law and ethical considerations
Use of theories in strategic research and planning for advertising purposes
Understanding audience motivations
Analysing advertising strategies and recognising appeals to the consumer
The creative brief and the single-minded proposition
Consumer use of print media/channels, integrated campaigns, stereotypes and semiotics, and Australian creativity and appeals in advertising
Creative ideas and concept presentation for media/channels
Copywriting basics e.g. headlines and principles of layout and design
Persuasive presenting, selling creative ideas, and advertising ethics
This unit is part of a major, minor, stream or specialisation in the following course:
Bachelor of Business, Swinburne University of Technology
This unit is an approved elective in the following course:
Bachelor of Arts (Internet Communications), Curtin University
Content may also be relevant to other courses, and could qualify you for Recognition of Prior Learning (RPL) for a course offered by another institution.
Get more information
Want more information about this unit? Fill out the enquiry form to the right and a study consultant will contact you with the details you need.
Worried your online qualification won't be recognised? Think again.
This unit will provide you with foundational knowledge of the principles of advertising. It can be undertaken as part of a program of study in arts, business or communication, or used as a valuable refresher on innovations in the advertising field for those returning to the profession.
How else will I benefit from this unit?
Upon successful completion of this unit you will receive credit for competencies in Principles of Advertising from Swinburne University.
Studying online means you can study where you want, at your own pace.
Gain industry-relevant skills and transferrable knowledge.
Government financial support through FEE-HELP or HECS-HELP may be available.
Studying single units allows you the flexibility to work towards a qualification at your own pace.
Receive Recognition of Prior Learning (RPL) for this unit across a number of OUA’s full degree programs.
Get more information
Want more information about the career benefits of this unit? Fill out the enquiry form to the right and a study consultant will contact you with the details you need.
If you are an Australian citizen, you may be eligible to receive a government HECS-HELP or FEE-HELP loan, meaning you can defer payment of your fees.
Get more information
Want more information about financial and student support? Fill out the enquiry form to the right and a study consultant will contact you with the details you need.
You may be eligible to receive HECS-HELP or FEE-HELP for this course!
This course can be paid for through the HECS-HELP or FEE-HELP government loan schemes. If you are an Australian citizen or hold a permanent humanitarian visa, this means you don’t need to pay upfront.
Instead, the Australian government will pay your course fees on your behalf. You’ll begin repaying your loan through the tax system once you start earning more than the minimum threshold of $54,869 (2016-17 income year).
For two decades, Open Universities Australia (OUA) has partnered with leading Australian educators to make tertiary-level courses easier to access for people, no matter their background, their work status or their other life commitments. OUA has built up their reputation by making education more flexible, easier to tailor and available almost entirely online.
OUA's devotion to online education remains to this day, but where they once focused on higher education, today they offer the broadest set of post-secondary education and training programs in Australia.
Open Universities Australia offers a range of administrative and student support options. As a student of OUA you will have access to four hours of free expert tutoring support for each unit undertaken through the tutoring service SMARTHINKING. This on-demand service allows you to get fast, detailed feedback on your assignment drafts and gives you access to your tutor in real time.
The My OUA portal is an online student medium that allows you access to all your course and enrolment information as well as access to student forums and assessment tips.
Advertising Issues: Regulation, Ethics and Cultural Considerations is an online unit offered by Swinburne University that provides students insight into the ethical and legal issues that should be considered by advertisers.