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Swinburne University of Technology
This online Principles of Advertising unit explores what makes the advertising industry such a successful part of the media landscape, and the practices at the core of this industry.
With reference to varying cultural perspectives, ethical considerations and social groups, this unit surveys the current state of the industry and identifies changes and innovations that have occurred on the advertising landscape.
Covering brand promotions, integrated advertising approaches and successful strategies for targeting audience groupings, this Swinburne University unit uses the Australian context to illustrate key course points.
Open Universities Australia has made this unit available for online study to anyone interested in furthering their knowledge of the advertising industry’s practices.
Anyone can apply, however you must ensure you have not completed a previous version of this unit.
In this advertising unit, the topics you will study include:
This unit is part of a major, minor, stream or specialisation in the following course:
This unit is an approved elective in the following course:
Content may also be relevant to other courses, and could qualify you for Recognition of Prior Learning (RPL) for a course offered by another institution.
Want more information about this unit? Fill out the enquiry form to the right and a study consultant will contact you with the details you need.
This unit will provide you with foundational knowledge of the principles of advertising. It can be undertaken as part of a program of study in arts, business or communication, or used as a valuable refresher on innovations in the advertising field for those returning to the profession.
Want more information about the career benefits of this unit? Fill out the enquiry form to the right and a study consultant will contact you with the details you need.
If you are an Australian citizen, you may be eligible to receive a government HECS-HELP or FEE-HELP loan, meaning you can defer payment of your fees.
Want more information about financial and student support? Fill out the enquiry form to the right and a study consultant will contact you with the details you need.
This course can be paid for through the HECS-HELP or FEE-HELP government loan schemes. If you are an Australian citizen or hold a permanent humanitarian visa, this means you don’t need to pay upfront.
Instead, the Australian government will pay your course fees on your behalf. You’ll begin repaying your loan through the tax system once you start earning more than the minimum threshold of $54,869 (2016-17 income year).Find out more about government study loans here.
Want more information about the career benefits of this course?
Fill out the enquiry form to the right and a study consultant will contact you with the details you need.
Advertising Issues: Regulation, Ethics and Cultural Considerations is an online unit offered by Swinburne University that provides students insight into the ethical and legal issues that should be considered by advertisers.