Self-paced; complete within 6 months
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Programmatic advertising is reshaping the digital landscape as it’s automating everything. Marketers need to exploit the power of automated media trading and learn how they can optimise its productivity.
In this course, we’ll explore various programmatic models and the different technologies available for implementation. Using the most recent research and findings, you will debate the global programmatic landscape versus the local.
The course will also encourage you to assess the considerations for programmatic buys, the role of agency and the different programmatic models: agency trade desk, hybrid, in-house and managed service.
Looking for something more? This short course is part of the Marketing Technology Certificate.
There are no formal entry requirements for this course, so anyone can apply! This is an intermediate course, and is ideally suited to advertising and marketing professionals who may be employed as:
In this Programmatic Advertising course the units you will cover include:
Upon successful completion of this course, you will receive a certificate of completion in Programmatic Advertising from the Association for Data-driven Marketing & Advertising (ADMA).
You will learn to competently:
If you study this course online, the price is:
Upfront credit card payment is required at the time of enrolment.
At ADMA IQ, you’ll benefit from the collective knowledge of a team of industry leaders. Each program is mediated by experts in that field, so you’re guaranteed targeted training and guidance from those in the know. And with most courses available online or via flexible delivery, you’re in complete control! Whatever your skill level, ADMA IQ will get you Industry Qualified.
Want more information about the career benefits of this course?
Fill out the enquiry form to the right and a study consultant will contact you with the details you need.