Programmatic Advertising

Qualification: Short Course
Study mode: Online
Payment options: Upfront payment
Member: $850.00
Non-member: $977.90
Duration: Self-paced; complete within 6 months
Start date: Anytime – start today!
Awarded by: ADMA IQ
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About this course

Programmatic advertising is reshaping the digital landscape as it’s automating everything. Marketers need to exploit the power of automated media trading and learn how they can optimise its productivity.

In this course, we’ll explore various programmatic models and the different technologies available for implementation. Using the most recent research and findings, you will debate the global programmatic landscape versus the local.

The course will also encourage you to assess the considerations for programmatic buys, the role of agency and the different programmatic models: agency trade desk, hybrid, in-house and managed service.

Looking for something more? This short course is part of the Marketing Technology Certificate.

Eligibility

There are no formal entry requirements for this course, so anyone can apply! This is an intermediate course, and is ideally suited to advertising and marketing professionals who may be employed as:

  • Content, digital, social and marketing managers
  • Community managers and content managers
  • Art directors and digital designers
  • Junior to mid-weight account managers
  • Media planners and strategists

Areas of study

In this Programmatic Advertising course the units you will cover include:

  • What is programmatic?
  • Why use programmatic?
  • Audience
  • Experience
  • Programmatic advertising
  • Measurement
  • Strategy

How will this course advance my career?

Upon successful completion of this course, you will receive a certificate of completion in Programmatic Advertising from the Association for Data-driven Marketing & Advertising (ADMA).

You will learn to competently:

  • Understand the current global programmatic landscape
  • Identify the insights that drive our current programmatic activity
  • Recognise the shift in media consumption and the impact on programmatic investment
  • Determine the different programmatic models
  • Assess the technologies available for programmatic implementation
  • Process and manage a programmatic execution

Payment information

If you study this course online, the price is:

  • ADMA members: $850
  • Non-members: $977.90

Upfront credit card payment is required at the time of enrolment.

The ADMA IQ difference

At ADMA IQ, you’ll benefit from the collective knowledge of a team of industry leaders. Each program is mediated by experts in that field, so you’re guaranteed targeted training and guidance from those in the know. And with most courses available online or via flexible delivery, you’re in complete control! Whatever your skill level, ADMA IQ will get you Industry Qualified.

As industry leaders in the field of marketing and advertising, the Association for Data-driven Marketing & Advertising – better known as ADMA – is Australia’s largest marketing body. In close consultation with industry professionals, ADMA has launched ADMA IQ, a suite of specialist courses designed to help marketers innovate and succeed in today’s rapidly changing digital landscape. The courses cover an impressive range of professional skills from data analysis and content strategy through to copywriting and account management. With both flexible online courses and face-to-face training options, ADMA IQ makes it easy to get industry qualified!
At ADMA IQ, you’ll benefit from the collective knowledge of a team of industry leaders. Each program is mediated by experts in that field, so you’re guaranteed targeted training and guidance from those in the know. And with most courses available online or via flexible delivery, you’re in complete control! Whatever your skill level, ADMA IQ will get you Industry Qualified.

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Don't miss out!
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You will be redirected to the ADMA IQ website to complete your enrolment.

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