Self-paced; complete within 6 months
Anytime – start today!
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Paid search can transform your business without huge spend. It’s a cost- effective, highly convenient channel. See how it can strengthen your search engine marketing, morph into a wider digital strategy for your business and leverage other channels. The course will start with a review of the search landscape including an overview of the role of search in today’s media mix.
Get an introduction to the key players and an explanation of the main components, terminology and acronyms. Dive into the detail of setting up, monitoring and optimising a paid campaign. Understand how to develop a SEM strategy and how this integrates with other online and offline channels.
There are no formal entry requirements for this course, so anyone can apply! This is a foundational course, and is ideally suited to advertising and marketing professionals who may be employed as:
In this SEM Essentials course the units you will cover include:
Upon successful completion of this course, you will receive a certificate of completion in SEM Essentials from the Association for Data-driven Marketing & Advertising (ADMA).
You will learn to competently:
If you study this course online, the price is:
Upfront credit card payment is required at the time of enrolment.
At ADMA IQ, you’ll benefit from the collective knowledge of a team of industry leaders. Each program is mediated by experts in that field, so you’re guaranteed targeted training and guidance from those in the know. And with most courses available online or via flexible delivery, you’re in complete control! Whatever your skill level, ADMA IQ will get you Industry Qualified.
Want more information about the career benefits of this course?
Fill out the enquiry form to the right and a study consultant will contact you with the details you need.