Self-paced; complete within 6 months
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Paid search can transform your business without huge spend. It's a cost- effective, highly convenient channel. See how it can strengthen your search engine marketing, morph into a wider digital strategy for your business and leverage other channels. The course will start with a review of the search landscape including an overview of the role? of search in today's media mix.
Get an introduction to the key players and an explanation of the main components, terminology and acronyms. Dive into the detail of setting up, monitoring and optimising a paid campaign. Understand how to develop a SEM strategy and how this integrates with other online and offline channels.
There are no formal entry requirements for this course, so anyone can apply! This is a foundational course, and is ideally suited to advertising and marketing professionals who may be employed as:
In this SEM Essentials course the units you will cover include:
Upon successful completion of this course, you will receive a certificate of completion in SEM Essentials from the Association for Data-driven Marketing & Advertising (ADMA). You will learn to competently:
Curious about where a career in marketing could take you? Potential job outcomes may include:
If you study this course online, the price is:
Upfront credit card payment is required at the time of enrolment.
Want more information about the career benefits of this course?
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