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Sentiment marketing has become essential in the marketers arsenal. In this course, you'll advance your knowledge of text analysis, sentiment and content analysis, and opinion mining. Develop a deeper understanding of how to work with unstructured text data (in particular, social media) and learn how traditional machine learning/predictive analytics techniques can be made use of for the purposes of sentiment analysis.
In this sentiment marketing online course you'll learn how to analyse unstructured text data and reveal insights that aid business decision making. Text-mining approaches, relationships between text-mining and predictive analytics, relevant commercial and open source tools, and the datasets most conducive for sentiment analysis will be examined.
While there are no formal entry requirements, this is an advanced course and it is recommended that students have completed the Practical Predictive Analytics course before commencing this program. This course is ideally suited to:
In this Sentiment Analysis course the units you will cover include:
Upon successful completion of this course, you will receive a certificate of completion in Sentiment Analysis from the Association for Data-driven Marketing & Advertising (ADMA). You will learn to competently:
Curious about where a career in marketing could take you? Potential job outcomes may include:
The price of this course is:
Upfront credit card payment is required at the time of enrolment.
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This Bachelor of Business (Marketing) degree will provide you with a strong understanding of business drivers and the industry fundamentals necessary for a variety of roles in marketing such as marketing management, strategic marketing, research, brand management, public relations, communications and media to name a few.