Over 2,000 accredited courses from leading Australian universities, TAFEs and colleges

Sentiment Analysis

  • Qualification:

    Short Course

  • Study mode:


  • Payment options:

    Upfront payment
    Member: $850.00
    Non-member: $977.90

  • Duration:

    Self-paced; complete within 6 months

  • Start date:

    Anytime – start today!

  • Awarded by:


Don't miss out!
Get Industry Qualified.

You will be redirected to the ADMA IQ website to complete your enrolment.

Download this FREE course guide to learn more about Australia's leading digital marketing education program. Click here to open the PDF.

What you'll learn

About this course

Sentiment marketing has become essential in the marketers arsenal. In this course, you'll advance your knowledge of text analysis, sentiment and content analysis, and opinion mining. Develop a deeper understanding of how to work with unstructured text data (in particular, social media) and learn how traditional machine learning/predictive analytics techniques can be made use of for the purposes of sentiment analysis.

In this sentiment marketing online course you'll learn how to analyse unstructured text data and reveal insights that aid business decision making. Text-mining approaches, relationships between text-mining and predictive analytics, relevant commercial and open source tools, and the datasets most conducive for sentiment analysis will be examined.


While there are no formal entry requirements, this is an advanced course and it is recommended that students have completed the Practical Predictive Analytics course before commencing this program. This course is ideally suited to:

  • Analytics professionals working with, or wanting to work with, unstructured text data
  • Text analysts who focus on customer engagement and customer loyalty
  • Analytics professionals working with the marketing department

Areas of study

In this Sentiment Analysis course the units you will cover include:

  • What is sentiment analysis?
  • Data retrieval for social media analysis
  • Data pre-processing
  • Deriving sentiment and relevant predictive modelling techniques
  • Common challenges and alternative approaches to sentiment analysis
As industry leaders in the field of marketing and advertising, the Association for Data-driven Marketing & Advertising – better known as ADMA – is Australia’s largest marketing body. In close consultation with industry professionals, ADMA has launched ADMA IQ, a suite of specialist courses designed to help marketers innovate and succeed in today’s rapidly changing digital landscape. The courses cover an impressive range of professional skills from data analysis and content strategy through to copywriting and account management. With both flexible online courses and face-to-face training options, ADMA IQ makes it easy to get industry qualified!
At ADMA IQ, you’ll benefit from the collective knowledge of a team of industry leaders. Each program is mediated by experts in that field, so you’re guaranteed targeted training and guidance from those in the know. And with most courses available online or via flexible delivery, you’re in complete control! Whatever your skill level, ADMA IQ will get you Industry Qualified.

Career outcomes

Upon successful completion of this course, you will receive a certificate of completion in Sentiment Analysis from the Association for Data-driven Marketing & Advertising (ADMA). You will learn to competently:

  • Retrieve social media generated textual data from the web
  • Understand and effectively address common challenges in text analysis
  • Apply best practice approaches to textual data pre-processing and enrichment ?techniques including normalisation, tokenisation, stemming, lexicons creating ?and usage
  • Gain insight into using modern analytical techniques to derive sentiment from ?the data

Curious about where a career in marketing could take you? Potential job outcomes may include:

  • Advertising or Marketing Professional
  • Marketing Coordinator
  • Digital Marketing Manager
  • Brand Manager
  • Marketing Research Assistant
  • Advertising Executive

Payment options & support

Finance options

The price of this course is:

  • ADMA members: $850
  • Non-members: $977.90

Upfront credit card payment is required at the time of enrolment.

Get more information

Want more information about the career benefits of this course?
Fill out the enquiry form to the right and a study consultant will contact you with the details you need.

Don't miss out!
Get Industry Qualified.

You will be redirected to the ADMA IQ website to complete your enrolment.

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Over 1,000 accredited online courses from leading Australian universities, TAFEs and colleges