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Swinburne University of Technology
This Services Marketing unit from Swinburne University will familiarise you with approaches and strategies used for effective marketing of services, as distinct from product marketing.
Covering Customer Relationship Management (CRM), this unit explores its use as a cultural, human resources and marketing tool in addition to its information technology (IT) applications.
Offered online by Open Universities Australia, this unit will develop your communication, analytical and marketing skills to attract consumers and stakeholders to the services sector.
You must have successfully completed one of the following two units before starting this unit:
Applicants must also ensure they have not completed an academically equivalent unit.
In this Services Marketing unit, the topics you will study include:
This unit is a core requirement in the following course:
This unit is part of a major, minor, stream or specialisation in the following course:
Content may also be relevant to other courses, and could qualify you for Recognition of Prior Learning (RPL) for a course offered by another institution.
Want more information about this unit? Fill out the enquiry form to the right and a study consultant will contact you with the details you need.
As part of a business qualification, this unit provides you with key skills in marketing and business strategy. A range of opportunities in the public and private sectors will allow you to use the skills gained from this unit, including public relations, organisational management, planning and policy, business management and other career pathways in the business field.
If you are an Australian citizen, you may be eligible to receive a government HECS-HELP or FEE-HELP loan, meaning you can defer payment of your fees.
Want more information about financial and student support? Fill out the enquiry form to the right and a study consultant will contact you with the details you need.
This course can be paid for through the HECS-HELP or FEE-HELP government loan schemes. If you are an Australian citizen or hold a permanent humanitarian visa, this means you don’t need to pay upfront.
Instead, the Australian government will pay your course fees on your behalf. You’ll begin repaying your loan through the tax system once you start earning more than the minimum threshold of $54,869 (2016-17 income year).Find out more about government study loans here.
Want more information about the career benefits of this course?
Fill out the enquiry form to the right and a study consultant will contact you with the details you need.
This Bachelor of Business (Marketing) degree will provide you with a strong understanding of business drivers and the industry fundamentals necessary for a variety of roles in marketing such as marketing management, strategic marketing, research, brand management, public relations, communications and media to name a few.