Services Marketing

Qualification: Undergraduate unit
Study mode: Online
Payment options: HECS-HELP may be available
FEE-HELP may be available
Duration: 13 weeks
Start date: Enquire now for upcoming start dates
Awarded by: Swinburne University of Technology
Course Unit A course unit is a single subject offered as part of a program of study, but can be completed individually. You may receive Recognition of Prior Learning for studying this unit.

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About this unit

This Services Marketing unit from Swinburne University will familiarise you with approaches and strategies used for effective marketing of services, as distinct from product marketing.

Covering Customer Relationship Management (CRM), this unit explores its use as a cultural, human resources and marketing tool in addition to its information technology (IT) applications.

Offered online by Open Universities Australia, this unit will develop your communication, analytical and marketing skills to attract consumers and stakeholders to the services sector.

Eligibility

You must have successfully completed one of the following two units before starting this unit:

  • Fundamentals of Marketing
  • Introduction to Marketing

Applicants must also ensure they have not completed an academically equivalent unit.

Areas of study

In this Services Marketing unit, the topics you will study include:

  • Distinctive aspects of service marketing
  • Market research in the services environment
  • Communications and CRM within the services environment
  • Demand management
  • Service quality, including CRM response standards
  • Managing the service culture
  • Implementing the service strategy, including CRM systems to support that strategy
  • International services and its future
  • CRM developments and their future impact on the organisation
  • Solving problems in CRM for customer acquisition, customer retention and cross selling
  • Analysis of the risk and compliance issues relating to managing customers
  • Channels of communication and value chain issues in relation to services, including retail, the internet and intermediary relationships
  • Understanding how to work in the role of marketer in business teams developing strategic response to change
  • Investigating a service industry of your choice (e.g. financial services) and developing a realistic and appropriate services marketing plan

Course pathways

This unit is a core requirement in the following course:

  • Bachelor of Business, Griffith University

This unit is part of a major, minor, stream or specialisation in the following course:

  • Bachelor of Technology (Information Systems), Swinburne University

Content may also be relevant to other courses, and could qualify you for Recognition of Prior Learning (RPL) for a course offered by another institution.

Get more information

Want more information about this unit? Fill out the enquiry form to the right and a study consultant will contact you with the details you need.

Worried your online qualification won't be recognised? Think again.

How will this unit advance my career?

As part of a business qualification, this unit provides you with key skills in marketing and business strategy. A range of opportunities in the public and private sectors will allow you to use the skills gained from this unit, including public relations, organisational management, planning and policy, business management and other career pathways in the business field.

How else will I benefit from this unit?

  • Upon successful completion of this unit you will receive credit for competencies in Services Marketing from Swinburne University of Technology.
  • Studying online means you can study where you want, at your own pace.
  • Gain industry-relevant skills and transferrable knowledge.
  • Government financial support through FEE-HELP or HECS-HELP may be available.
  • Studying single units allows you the flexibility to work towards a qualification at your own pace.
  • Receive Recognition of Prior Learning (RPL) for this unit across a number of OUA’s full degree programs.

Get more information

Want more information about the career benefits of this unit? Fill out the enquiry form to the right and a study consultant will contact you with the details you need.

Financial assistance

If you are an Australian citizen, you may be eligible to receive a government HECS-HELP or FEE-HELP loan, meaning you can defer payment of your fees.

 

Get more information

Want more information about financial and student support? Fill out the enquiry form to the right and a study consultant will contact you with the details you need.

You may be eligible to receive HECS-HELP or FEE-HELP for this course!

This course can be paid for through the HECS-HELP or FEE-HELP government loan schemes. If you are an Australian citizen or hold a permanent humanitarian visa, this means you don’t need to pay upfront.

Instead, the Australian government will pay your course fees on your behalf. You’ll begin repaying your loan through the tax system once you start earning more than the minimum threshold of $54,869 (2016-17 income year).

Find out more about government study loans here.
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OUA's devotion to online education remains to this day, but where they once focused on higher education, today they offer the broadest set of post-secondary education and training programs in Australia.
Open Universities Australia offers a range of administrative and student support options. As a student of OUA you will have access to four hours of free expert tutoring support for each unit undertaken through the tutoring service SMARTHINKING. This on-demand service allows you to get fast, detailed feedback on your assignment drafts and gives you access to your tutor in real time.

The My OUA portal is an online student medium that allows you access to all your course and enrolment information as well as access to student forums and assessment tips.

Bachelor of Business (Marketing)

This online Bachelor of Business (Marketing) course will provide you with the industry fundamentals necessary for a variety of roles in marketing.

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Get more information

Want more information about the career benefits of this course?
Fill out the enquiry form to the right and a study consultant will contact you with the details you need.

FREE CALL 1800 063 523

Monday to Friday: 8am - late
Saturday and Sunday: 9am - 5pm

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