Social Marketing: Applying Marketing for Social Change

Qualification: Undergraduate unit
Study mode: Online
Payment options: HECS-HELP may be available
FEE-HELP may be available
Duration: 13 weeks
Start date: Enquire now for upcoming start dates
Awarded by: Griffith University
Course Unit A course unit is a single subject offered as part of a program of study, but can be completed individually. You may receive Recognition of Prior Learning for studying this unit.

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About this unit

This online Social Marketing: Applying Marketing for Social Change unit from Open Universities Australia and Griffith University explores how social marketing is increasingly used to address many social problems.

This unit examines how marketing principles and techniques can influence individual voluntary behaviours for the benefit of target audiences as well as society. At the completion of this unit students will have a clear understanding of the theoretical foundations and ethical considerations underpinning social marketing.

Eligibility

There are no prerequisites for this unit; however, level 3 units normally assume a moderate level of prior knowledge in this area.

Areas of study

In this Social Marketing: Applying Marketing for Social Change unit, the topics you will study include:

  • Introduction to social marketing
  • Social marketing environment analysis
  • Social marketing theoretical frameworks
  • Target audience analysis
  • Barriers, benefits and competition in social marketing
  • Strategy: positioning
  • Strategy: product
  • Strategy: price
  • Strategy: place
  • Strategy: promotion
  • Monitoring and evaluation
  • Social marketing ethics

Course pathways

This unit is a core requirement in the following course:

  • Bachelor of Business, Griffith University

Content may also be relevant to other courses, and could qualify you for Recognition of Prior Learning (RPL) for a course offered by another institution.

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Want more information about this unit? Fill out the enquiry form to the right and a study consultant will contact you with the details you need.

Worried your online qualification won't be recognised? Think again.

How will this unit advance my career?

Students who complete this unit will have core competencies in developing and applying social marketing techniques to enhance social wellbeing, and using social marketing as a tool for social change.

How else will I benefit from this unit?

  • Upon successful completion of this unit you will receive credit for competencies in Social Marketing: Applying Marketing for Social Change from Griffith University.
  • Studying online means you can study where you want, at your own pace.
  • Gain industry-relevant skills and transferrable knowledge.
  • Government financial support through FEE-HELP or HECS-HELP may be available.
  • Studying single units allows you the flexibility to work towards a qualification at your own pace.
  • Receive Recognition of Prior Learning (RPL) for this unit across a number of OUA’s full degree programs.

Get more information

Want more information about the career benefits of this unit? Fill out the enquiry form to the right and a study consultant will contact you with the details you need.

Financial assistance

If you are an Australian citizen, you may be eligible to receive a government HECS-HELP or FEE-HELP loan, meaning you can defer payment of your fees.

 

Get more information

Want more information about financial and student support? Fill out the enquiry form to the right and a study consultant will contact you with the details you need.

You may be eligible to receive HECS-HELP or FEE-HELP for this course!

This course can be paid for through the HECS-HELP or FEE-HELP government loan schemes. If you are an Australian citizen or hold a permanent humanitarian visa, this means you don’t need to pay upfront.

Instead, the Australian government will pay your course fees on your behalf. You’ll begin repaying your loan through the tax system once you start earning more than the minimum threshold of $54,869 (2016-17 income year).

Find out more about government study loans here.
For two decades, Open Universities Australia (OUA) has partnered with leading Australian educators to make tertiary-level courses easier to access for people, no matter their background, their work status or their other life commitments. OUA has built up their reputation by making education more flexible, easier to tailor and available almost entirely online.

OUA's devotion to online education remains to this day, but where they once focused on higher education, today they offer the broadest set of post-secondary education and training programs in Australia.
Open Universities Australia offers a range of administrative and student support options. As a student of OUA you will have access to four hours of free expert tutoring support for each unit undertaken through the tutoring service SMARTHINKING. This on-demand service allows you to get fast, detailed feedback on your assignment drafts and gives you access to your tutor in real time.

The My OUA portal is an online student medium that allows you access to all your course and enrolment information as well as access to student forums and assessment tips.

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Get more information

Want more information about the career benefits of this course?
Fill out the enquiry form to the right and a study consultant will contact you with the details you need.

FREE CALL 1800 063 523

Monday to Friday: 8am - late
Saturday and Sunday: 9am - 5pm

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