Over 2,000 accredited courses from leading Australian universities, TAFEs and colleges

Bachelor of Business With a Major in Sports Management

  • Qualification:

    Bachelor's Degree

  • Study mode:


  • Payment options:

    HECS-HELP may be available

  • Duration:

    3 years full-time or equivalent part-time

  • Start date:

    Enquire now for upcoming start dates

  • Awarded by:

    Swinburne Online (RTO 3059)

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What you'll learn

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About this course

Passionate about the world of sport and recreation? Pursue your dream career with this Bachelor of Business With a Major in Sports Management.

Providing all the practical skills and industry knowledge required to excel in this niche field, this Swinburne Online course leads to a career in professional sports management. The online course covers a wide range of different industry specialisations, preparing you for a role in facility management, event organisation, player management, sponsorship and community development. The coursework will provide you with a background in sport-business law and finance before launching into specific disciplines.

You will gain a thorough understanding of the relationship between the media and sports industry, explore sports culture and history in an Australian context, and be trained to plan and manage sporting events with financial and community development goals. The course also covers marketing and branding of organisations, athletes and teams. This is the ideal course for sports fanatics looking to turn their passions into a viable career path.


Applicants must meet the following entry requirements to enrol in this course:

  • Successful completion of the Victorian Certificate of Education (VCE), or its equivalent, including units 3 and 4 in English with a minimum score of 25, and meeting the associated minimum ATAR score; OR
  • Completion or partial completion of an approved tertiary qualification; OR
  • Significant and relevant work experience

Areas of study

In this sports management course, the subjects you will study include:

  • Learning and communicating online
  • Sports marketing
  • Media, advertising, sport and society
  • Events management
  • Governance of sports law
  • Contemporary issues in entrepreneurship and innovation
  • Introduction to business law
  • Business and society
  • Industry consulting project
  • Introduction to sports business management
  • Microeconomics
  • Introduction to management
  • Sports clubs, facilities and management
  • Financial information for decision making
  • Introduction to business information systems
  • Fundamentals of marketing
  • Integrative business practice

You will also need to complete 8 elective units.

RTO 3059
Swinburne Online combines the prestigious name and high-quality education of Swinburne University of Technology with the ease and flexibility of online study. Drawing on over 20 years’ experience in the online tertiary education space, Swinburne Online has already helped over 5,000 students graduate with an industry-recognised qualification. With a range of university degrees and vocational diplomas that cover specialities including education, social sciences, business, design and communication – Swinburne Online is dedicated to helping students achieve their potential.
As a Swinburne Online student, you will have access to variety of support options to help you get the most out of your learning experience. A dedicated team of Student Liaison Officers (SLOs) are available seven days a week to answer any of your questions – be it academic, technical or administrative. You will also be assigned an eLearning advisor for the duration of your course, who will be your academic point of contact.

Career outcomes

Upon successful completion of this course you will receive a nationally recognised, accredited Bachelor of Business With a Major in Sports Management from Swinburne Online.

Swinburne Online's Bachelor of Business (Sports Management) is the perfect entry point to a future career in sports management. The course covers the skills and knowledge needed to launch a career in various aspects of this dynamic field. With this qualification you could:

  • Organise events such as national and international sporting competitions.
  • Undertake marketing and branding for elite athletes, sports-related companies and sporting organisations
  • Coordinate community development programs through sports-related events and activities
  • Manage and represent elite athletes and professional teams

Curious about where a career in sports management could take you? Potential job outcomes may include:

  • Sports Official
  • Event Coordinator
  • Recreation Officer
  • Sports Administrator
  • Sports Coach
  • Sports Development Officer
  • Sports Manager
  • Sportsperson

Payment options & support

Finance options

If you are an Australian citizen you may be eligible to receive a government study loan through HECS-HELP.

Swinburne Online also offers a number of scholarships and grants as a means of promoting equality, recognising excellence, and alleviating financial hardship. Enquire now for more information.

You may be eligible to receive HECS-HELP for this course!

This course can be paid for through the HECS-HELP government loan scheme. If you are an Australian citizen or hold a permanent humanitarian visa, this means you don’t need to pay upfront.

Instead, the Australian government will pay your course fees on your behalf. You’ll begin repaying your loan through the tax system once you start earning more than the minimum threshold of $54,869 (2016-17 income year).

Find out more about government study loans here.

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