Introduction to Tourism is an online unit provided by Open Universities Australia in association with Swinburne University that provides students with a sophisticated overview of the key components of the tourism industry. This includes best practices employed by the industry, how the tourism landscape is changing, and the nature of tourism as both a product and service.
Beginning with the key concepts associated with tourism, including its history and social implications, through to marketing techniques, this unit provides a comprehensive analysis for anyone interested in a career in this lively sector.
Ultimately, you will learn about the tourism industry and its relevant components, as well as their positive and negative associations. The end goal is to provide students not only with an understanding of the basic principles of tourism, but also with the knowledge of how to both critique and adapt these practices in order to succeed in a professional context.
You cannot enrol if you have successfully completed the following, academically equivalent, unit:
Introduction to Tourism
Areas of study
In this tourism unit, the topics you will study include:
The tourism phenomenon – concepts and definitions
The product/service interface
The history, evolution and societal implications of tourism
Tourism as a global phenomenon
Tourism organisation and structure
Government and tourism
Tourism impacts and directions
Culture and tourism
Tourism and the planning process
Tourism motivation and demand
Application of tourist motivation models to tourism marketing and development
This unit is part of a major, minor, stream or specialisation in the following courses:
Bachelor of Business, Swinburne University
Bachelor of Technology (Information Systems), Swinburne University
Content may also be relevant to other courses, and could qualify you for Recognition of Prior Learning (RPL) for a course offered by another institution.
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Want more information about this unit? Fill out the enquiry form to the right and a study consultant will contact you with the details you need.
Worried your online qualification won't be recognised? Think again..
This unit is for anyone serious about a career in hospitality, whether as a manager or independent practitioner. It teaches you a variety of industry knowledge, providing you with a fast track to advance up the tourism ladder.
You'll learn all the traditional theories of management, and complete the unit with stronger leadership skills; and you’ll also gain a wider set of skills to stand out from the crowd. For example, the role of local communities in shaping the tourist product will be considered, as will its geo-political implications. Ultimately, Introduction to Tourism is designed to give you a 360-degree perspective on the tourism industry, allowing you to thrive in your future career.
How else will I benefit from this unit?
Upon successful completion of this unit you will receive credit for competencies in Introduction to Tourism from Swinburne University.
Studying online means you can study where you want, at your own pace.
Gain industry-relevant skills and transferrable knowledge.
Government financial support through FEE-HELP or HECS-HELP may be available.
Studying single units allows you the flexibility to work towards a qualification at your own pace.
Receive Recognition of Prior Learning (RPL) for this unit across a number of OUA’s full degree programs.
Get more information
Want more information about the career benefits of this unit? Fill out the enquiry form to the right and a study consultant will contact you with the details you need.
If you are an Australian citizen, you may be eligible to receive a government HECS-HELP or FEE-HELP loan, meaning you can defer payment of your fees.
Get more information
Want more information about financial and student support? Fill out the enquiry form to the right and a study consultant will contact you with the details you need.
You may be eligible to receive HECS-HELP or FEE-HELP for this course!
This course can be paid for through the HECS-HELP or FEE-HELP government loan schemes. If you are an Australian citizen or hold a permanent humanitarian visa, this means you don’t need to pay upfront.
Instead, the Australian government will pay your course fees on your behalf. You’ll begin repaying your loan through the tax system once you start earning more than the minimum threshold of $54,869 (2016-17 income year).
For two decades, Open Universities Australia (OUA) has partnered with leading Australian educators to make tertiary-level courses easier to access for people, no matter their background, their work status or their other life commitments. OUA has built up their reputation by making education more flexible, easier to tailor and available almost entirely online.
OUA's devotion to online education remains to this day, but where they once focused on higher education, today they offer the broadest set of post-secondary education and training programs in Australia.
Open Universities Australia offers a range of administrative and student support options. As a student of OUA you will have access to four hours of free expert tutoring support for each unit undertaken through the tutoring service SMARTHINKING. This on-demand service allows you to get fast, detailed feedback on your assignment drafts and gives you access to your tutor in real time.
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