Offered by Swinburne University of Technology through Open Universities Australia, Tourist Destination Management is an online unit that will equip you with thorough knowledge of destination management and the organisation of a tourist system.
Building on your existing knowledge gained in the prerequisite unit, Introduction to Tourism, this unit focuses on the management of tourist destination areas from a local to national level. A broad range of topics are covered, including culture as a destination resource, segmentation techniques in destination marketing, and management principles for sustainability.
You will explore effective tourism destination management from the perspective of being aligned with community expectations, aspirations and objectives, contributing to the enhancement of lifestyle opportunities for tourists and host communities alike, while also considering the significant challenge of reconciling sustainability imperatives with economic gain.
To be eligible for this unit, you must have completed the following unit:
Introduction to Tourism
Areas of study
In this Tourist Destination Management unit, the topics you will study include:
The purpose and parameters of regional division and the administrative structures that are facilitated by such definition
The overarching imperative of sustainability and barriers to its implementation
The concept of a 'destination life cycle’ and its management implications
Physical and visual amenity – maintenance of environmental quality as a priority
Culture as a destination resource - avoidance and amelioration of negative impacts
Tourism's contribution to national and regional economies
The marketing of tourist destinations – tactical and strategic approaches
Understanding the concept of destination choice
Segmentation techniques in destination marketing – traditional methods vs. tourism centric approaches
Definition of a tourist destination as a product
The importance of planning in a tourist destination and of community involvement in the planning process
Management principles likely to contribute to sustainability
This unit is part of a major, minor, stream or specialisation in the following courses:
Bachelor of Business,?Swinburne University of Technology
Bachelor of Technology (Information Systems),?Swinburne University of Technology
Content may also be relevant to other courses, and could qualify you for Recognition of Prior Learning (RPL) for a course offered by another institution.
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Want more information about this unit? Fill out the enquiry form to the right and a study consultant will contact you with the details you need.
There's plenty of support on offer for OUA students. Find out more.
This unit equips students with an in-depth understanding of effective tourism destination management, with a focus on the interconnections within tourist system organisations and the possibilities and challenges for achieving sustainable tourism goals.
You will learn about the roles and functions of associations designed to facilitate networking among tourism enterprises and other tourism bodies, and gain the ability to develop and manage strategies directed to ensuring sustainability of a tourism system in a region.
Upon completion, you will have the skills to assess the roles and functions of major tourism organisations at national and local levels in an Australian context; and to critically analyse the means by which tourism activities in a region are planned, monitored, controlled and marketed.
How else will I benefit from this unit?
Upon successful completion of this unit you will receive credit for competencies in Tourist Destination Management from Swinburne University of Technology.
Studying online means you can study where you want, at your own pace.
Gain industry-relevant skills and transferrable knowledge.
Government financial support through FEE-HELP or HECS-HELP may be available.
Studying single units allows you the flexibility to work towards a qualification at your own pace.
Receive Recognition of Prior Learning (RPL) for this unit across a number of OUA’s full degree programs.
Get more information
Want more information about the career benefits of this unit? Fill out the enquiry form to the right and a study consultant will contact you with the details you need.
If you are an Australian citizen, you may be eligible to receive a government HECS-HELP or FEE-HELP loan, meaning you can defer payment of your fees.
Get more information
Want more information about financial and student support? Fill out the enquiry form to the right and a study consultant will contact you with the details you need.
You may be eligible to receive HECS-HELP or FEE-HELP for this course!
This course can be paid for through the HECS-HELP or FEE-HELP government loan schemes. If you are an Australian citizen or hold a permanent humanitarian visa, this means you don’t need to pay upfront.
Instead, the Australian government will pay your course fees on your behalf. You’ll begin repaying your loan through the tax system once you start earning more than the minimum threshold of $54,869 (2016-17 income year).
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Contemporary Issues in Tourism is an undergraduate level 2 unit offered by Swinburne University that explores the challenges currently facing the global tourism industry. Studying this unit will put students in good stead for further study in the field of tourism.
Tourism Services and Distribution Management is an online unit offered by Swinburne University of Technology, equipping students with a thorough understanding of the diverse service components of the tourism industry.
Get more information
Want more information about the career benefits of this course?
Fill out the enquiry form to the right and a study consultant will contact you with the details you need.
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