Lily Rogers
23 Reardon Street
Singapore 387603
Tel: +65 6745 2222
Mob: +65 0791 432 432
Email: lily.rogers@example.com
Profile
FMCG sales management expertise | Start-up, established and change management specialist | Marketing management experience | International background | Valuable network and contacts in mass market distribution channels
Special expertise
- Accomplished, results-driven senior sales and marketing management executive with a proven record of establishing and growing multimillion-dollar revenue streams
- Proven success in exceeding sales targets and goals, improving organisational productivity and performance
- Ability to recruit, train and develop highly motivated performance-focused leaders
Achievements
- Successfully oversaw the start-up and development of an FMCG product line from $0 to $30 million in revenue in four years
- Developed an ongoing future business plan and secured $40 million in both institutional and strategic financing during an economic downturn
- Established critical partnerships with high-level industry leaders in the sector including ABC Corp, 123 Inc and B2B
Professional experience
2B Systems, Singapore
Direct marketing global company
MANAGING DIRECTOR – Asia Pacific 2000–present
- Led 160 plus staff and managed P&L
- Guided an organisational restructure and change management initiatives that improved internal efficiency by 35% and transformed the organisation into a cross-functional, customer-focused team
- Increased brand recognition and product placement in the Asia Pacific that helped to achieve the 45% profit growth
- Established the 2B brand as the #1 preferred brand in the territory
- Increased consumer retail channel sales by 59% to $46 million
- Slashed operational and overhead costs by $4 million and increased cash flow by $2 million
Salamander Inc, San Francisco
FMCG supply chain business expanding into the US market
VICE PRESIDENT 1998–2000
- Selected for short-term contract position to lead the supply chain integration team after a company acquisition of a US competitor
- Established a global sales team and implemented processes more compatible with WorldWide Links business operations
- Jumpstarted stagnant sales and increased net sales and sales margin plans for six consecutive quarters
- Produced a 55% improvement in on-time, accurate shipment of stock to customers
- Penetrated 8600 new distribution points including the three leading chain stores, newsagent chains and other retailers to produce $48 million worth of new and incremental business in just three years
- Completed the contract ahead of schedule achieving initial goas in just eight months
Rogers and Smith Pty Ltd, Sydney
Multinational homewares manufacturing and distribution company
SALES MANAGER, NEW PRODUCT LINES 1993–1998
- Joined senior management to market a new product of consumer goods into traditional retail channels of distribution in the homewares market
- Built a full-scale sales operation from the ground up including database systems, recruitment of senior regional sales managers and developing the sales and marketing strategies
- Developed the marketing campaign in collaboration with Advertising Agency that incorporated print, electronic media and the Internet
- Established over 2000 new distribution doors in just six months
- Achieved $15 million revenue target in first 18 months
Tailor Corporation, Brisbane
$180 million manufacturer specialising in cleaning products
NATIONAL SALES MANAGER 1989–1992
QUEENSLAND SALES MANAGER 1985–1989
TERRITORY SALES EXECUTIVE 1981–1985
- Fast tracked through positions of increasing challenge and responsibility to be the national manager responsible for all strategic marketing and sales plans
- Charged with rebuilding customer bases and reviving revenues after a company restructure
- Grew Queensland sales by 86% in five years as Queensland Sales Manager
- Doubled the business profit margins as National Sales Manager by between 1989 and 1992 by rationalising sales teams around Australia
Tertiary education
Bachelor of Business (Marketing), Swinburn University, 1980
Certificate IV in Training and Assessment, 1983
Additional training
Marketing in the Digital Age Workshop, National Marketing Association, 2007
Ethical Marketing short course, Ethical Business Group, 2005
Cross Cultural Training, TAFE Qld, 1999
Time Management Training, Smithson Training Institute, 1995
Change Management short course, Nelson Business School, 1990
Associations
Australian Businesswomen’s Network
Australian Sales and Marketing Network
Entrepreneur Assistance Scheme
Ethical Business Group, Australia-Pacific
National Marketing Association
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