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- Psychology Career
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Imagine if you could tap into what people were thinking, what motivated them to buy stuff, to work a certain way, or commit crimes. You’d be a fairly valuable asset to an organisation or a business, right?
If getting a grip on why individuals or groups do what they do is your thing, it could be worth considering a Bachelor of Behavioural Studies (Psychology).
The crux of behavioural psychology is the premise that many behaviours are learned, or conditioned: from Pavlov’s drooling dogs to a gambler’s need to play the pokies, or an employee’s twitching desire to punch their boss.
People have all sorts of reasons for doing some things and not others, and organisations, businesses and policy makers want that information. Understanding what drives or discourages people in certain situations can be an incredibly useful tool.
Approved by the Australian Psychology Accreditation Council (APAC), the Bachelor of Behavioural Studies (Psychology) links psychology with other disciplines associated with the study of human behaviour. This approach gives you a holistic, multifaceted view, and it renders you eligible for entry into a wide range of industries beyond psychology, such as the following.
Human resources
The relationship between an employer and employees can make all the difference to the success of a business. Without effective organisational and workplace behaviour, an organisation cannot thrive. Understanding the psychology of those relationships can make all the difference.
Criminology
Behavioural studies is incredibly useful when it comes to exploring the psychological, biological and environmental factors that influence people to commit crimes. Crafting policy in the justice system to curb crime and reduce recidivism can scarcely be done without this insight, and this degree will lay the groundwork for a solid criminology career.
Marketing
Understanding buyer psychology is powerful, valuable information, and it’s what every marketer tries to tap into. It’s the whole basis of marketing, and it can make or break businesses.
Media and PR
Communication is at the core of our social and economic lives. In an era when a good social media campaign can boost a company’s profile and fortunes, and press releases are leading drivers of news, knowing what kinds of messages are persuasive is essential for businesses, PR agencies and media organisations.
And this only scratches the surface. With a behavioural studies degree you’ll have a valuable set of psychological skills that you could use in IT to drive web design strategies, in sports psychology to promote effective training regimes, in education to help kids conquer learning barriers, or in social welfare to help people overcome disadvantage.
Get into people’s heads with a Bachelor of Behavioural Studies (Psychology). You might just learn something about yourself while you’re at it.
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Bachelor of behavioural studies psychology
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