How to Become an Advertising Executive

(2 courses)

What do I need to study to become an Advertising Executive?

No matter what industry you choose to work in, the online Graduate Certificate in Analytics will give you the know-how to influence innovation to conduct better business. View course information
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The Graduate Diploma in Analytics at UNSW will give you the essential skills that the industry demands plus the soft skills to influence business decisions at senior management levels.   View course information
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Definition of Advertising Executive

Advertising Executives serve as the liaison between their agency or department and it’s clients, working to understand and appreciate the client’s business and their marketing objectives, while ensuring satisfaction with the results.

An Advertising Executive will spend time negotiating with potential clients, presenting ideas, closing sales deals and buying and selling advertising space across many mediums such as newspapers, websites, television and radio broadcasts.



While they don’t typically write, Advertising Executives are often responsible for deciding the core message of a campaign and are involved in all aspects of advertising, from marketing and research to sales and account management.



An Advertising Executive analyses data gleaned from market research in order to determine the best approach to an advertising campaign and represents the client’s voice, providing clear direction to the marketing and advertising teams in order to meet the specific needs and objectives of each client.

Career Outlook for Advertising Executive

The average age of people working as is with of them being male. of are employed full-time and they typically work around hours per week.

 

Unemployment is and, with A Bachelor Degree or higher, the average Community Worker can earn around . In 2015 there were working and the future growth of the profession is predicted to be , with numbers around in 2020.