How to Become a Brand Manager

(5 courses)

What do I need to study to become a Brand Manager?

  • Online

 DūcereBachelor of Applied Business (Marketing)

Delivered by Ducere Global Business School in partnership with the University of Canberra, the Bachelor of Applied Business (Marketing) connects marketing creativity with the innovation skills of the 21st century. If you want to harness your creative skills towards professional success, then this is the degree for you!

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  • Online

 UniSA OnlineBachelor of Business (Marketing)

This online Bachelor of Business (Marketing) degree covers the latest research and strategies to get you ready for a fast-paced career in marketing.

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  • Online

 Swinburne OnlineBachelor of Business With a Major in Marketing

In this online Bachelor of Business With a Major in Marketing course you will develop the complete set of marketing skills, from analysing consumer trends through to developing your own strategies to build a consumer base.

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  • Online

BSB52415UpskilledDiploma of Marketing and Communication

Study this online Diploma of Marketing and Communication (BSB52415) course to gain a comprehensive grounding in the principles of marketing research, evaluation and management.

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10118NATRose Training AustraliaDiploma of Social Media Marketing

Whether you're seeking a managerial role, want to upskill or you're new to social media marketing, this recognised Diploma of Social Media Marketing from Rose Training Australia will help get you to where you want to go! 

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What are the responsibilities of a Brand Manager ?

  • Supporting sales objectives by planning and implementing advertising and marketing campaigns.
  • Researching and monitoring markets and market trends in order to capitalise on potential areas of investment.
  • Analysis of product pricing versus estimated profitability.
  • Generating names, logos and packaging designs etc for new and existing products or services.
  • Overseeing the production of TV, print, digital and other advertisements as well as email campaigns, websites, exhibition stands and roadshows.
  • Liaising with designers, copywriters, media buyers and printers.
  • Checking copy and supervising the sign-off of any marketing literature.
  • Consulting with legal and compliance departments to ensure that all marketing material supports the company brand and meets regulatory guidelines.
  • Monitoring and measuring consumer opinion through market research and focus groups.
  • Coordinating the launch of a campaign and communicating with employees and other partners.