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How to Become a Brand Manager

(4 courses)

What do I need to study to become a Brand Manager?

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 DūcereBachelor of Applied Business (Marketing)

Delivered by Ducere Global Business School in partnership with the Torrens University Australia, the Bachelor of Applied Business (Marketing) connects marketing creativity with the innovation skills of the 21st century. If you want to harness your creative skills towards professional success, then this is the degree for you!

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 UniSA OnlineBachelor of Business (Marketing)

This online Bachelor of Business (Marketing) degree covers the latest research and strategies to get you ready for a fast-paced career in marketing.

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 UniSA OnlineBachelor of Marketing and Communication

Develop a versatile skill set that'll open up many opportunities when you graduate with a Bachelor of Marketing and Communication from UniSA Online.

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10118NATRose Training AustraliaDiploma of Social Media Marketing

Whether you're seeking a managerial role, want to upskill or you're new to social media marketing, this recognised Diploma of Social Media Marketing from Rose Training Australia will help get you to where you want to go!

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What are the responsibilities of a Brand Manager ?

  • Supporting sales objectives by planning and implementing advertising and marketing campaigns.
  • Researching and monitoring markets and market trends in order to capitalise on potential areas of investment.
  • Analysis of product pricing versus estimated profitability.
  • Generating names, logos and packaging designs etc for new and existing products or services.
  • Overseeing the production of TV, print, digital and other advertisements as well as email campaigns, websites, exhibition stands and roadshows.
  • Liaising with designers, copywriters, media buyers and printers.
  • Checking copy and supervising the sign-off of any marketing literature.
  • Consulting with legal and compliance departments to ensure that all marketing material supports the company brand and meets regulatory guidelines.
  • Monitoring and measuring consumer opinion through market research and focus groups.
  • Coordinating the launch of a campaign and communicating with employees and other partners.