How to Become a Brand Manager

(4 courses)

What are the responsibilities of a Brand Manager ?

Supporting sales objectives by planning and implementing advertising and marketing campaigns.
Researching and monitoring markets and market trends in order to capitalise on potential areas of investment.
Analysis of product pricing versus estimated profitability.
Generating names, logos and packaging designs etc for new and existing products or services.
Overseeing the production of TV, print, digital and other advertisements as well as email campaigns, websites, exhibition stands and roadshows.
Liaising with designers, copywriters, media buyers and printers.
Checking copy and supervising the sign-off of any marketing literature.
Consulting with legal and compliance departments to ensure that all marketing material supports the company brand and meets regulatory guidelines.
Monitoring and measuring consumer opinion through market research and focus groups.
Coordinating the launch of a campaign and communicating with employees and other partners.