How to Become a Digital Marketing Manager

(12 courses)

What do I need to study to become a Digital Marketing Manager?

Are you an aspiring growth marketer? The Growth Marketing Professional course from Lumify Learn has a focus on digital marketing skills and includes valued and globally recognised certifications from the Digital Marketing Institute (DMI) and Google, the undisputed market leader in digital advertising. View course information
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Create and measure compelling digital campaigns with no prior experience with the skills learnt in this online Graduate Certificate in Digital Communications Strategy course from RMIT Online. View course information
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Build future focused skills required for the industry’s continual changes with the Master of Digital Marketing from UTS Online.  View course information
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Become a specialist in the field and gain valuable skills with the Graduate Certificate in Digital Marketing from UTS Online.  View course information
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Gain the foundational skills and knowledge to drive marketing strategies with the Graduate Certificate in Marketing and Digital Strategy.  View course information
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Gain the most comprehensive set of analytical skills Master of Analytics from UNSW Online.  View course information
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No matter what industry you choose to work in, the online Graduate Certificate in Analytics will give you the know-how to influence innovation to conduct better business. View course information
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Learn key strategy and management skills in social media and marketing with this Double Diploma of Social Media Marketing (10904NAT) and Marketing and Communication (BSB50620) from College for Adult Learning. View course information
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The Graduate Diploma in Analytics at UNSW will give you the essential skills that the industry demands plus the soft skills to influence business decisions at senior management levels.   View course information
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Give your career a major boost and take advantage of the digital economy revolution with this Graduate Diploma in Digital Product Design qualification from RMIT Online. View course information
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If you've always aspired to a career in marketing, but didn't know where to start, then this BSB40820 Certificate IV in Marketing & Communications qualification from GROW Training Group could be ideal for you. View course information
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Gain the most relevant and contemporary leadership skills available and lead your digital team to glory with this Digital Leadership: Elevate from Academy Xi. View course information
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Definition of Digital Marketing Manager

Digital Marketing Managers are responsible for developing, implementing and maintaining the online elements of an organisation’s marketing strategy or campaign. They are instrumental in increasing brand awareness within the digital realm as well as driving website traffic.



Digital marketing is comprised of many components including generating online content, social media marketing, email and mobile marketing and of course SEO. The Digital Marketing Manager will be expected to supervise and execute a cohesive campaign across any or all of these while integrating with any offline aspects (print, TV, events etc) to ensure that all marketing materials are aligned and consistent with the organisation’s objectives.



In addition, a Digital Marketing Manager is tasked with identifying and evaluating current digital technologies and using web analytics tools to measure site traffic and optimise online marketing campaigns.

Career Outlook for Digital Marketing Manager

The average age of people working as is with of them being male. of are employed full-time and they typically work around hours per week.

 

Unemployment is and, with A Bachelor Degree or higher, the average Community Worker can earn around . In 2015 there were working and the future growth of the profession is predicted to be , with numbers around in 2020.