How to Become a Digital Marketing Manager

(12 courses)

What do I need to study to become a Digital Marketing Manager?

Build in-demand skills for a growing creative industry with this industry-relevant Diploma of Social Media Marketing (10904NAT) course. View course information
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Skills First Funding
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Build in-demand skills for the digital world with this globally-certified Certified Digital Marketing Professional (CDMP) course.  View course information
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Skills First Funding
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Turn your creativity into a career with this industry-relevant and practical part-time Digital Marketing  course from General Assembly. View course information
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Are you an aspiring growth marketer? The Growth Marketing Professional course from AIICT has a focus on digital marketing skills and includes valued and globally recognised certifications from the Digital Marketing Institute (DMI) and Google, the undisputed market leader in digital advertising. View course information
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Online
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Create and measure compelling digital campaigns with no prior experience with the skills learnt in this online Graduate Certificate in Digital Communications Strategy course from RMIT Online. View course information
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Online
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Build future focused skills required for the industry’s continual changes with the Master of Digital Marketing from UTS Online.  View course information
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Online
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Become a specialist in the field and gain valuable skills with the Graduate Certificate in Digital Marketing from UTS Online.  View course information
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Online
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Gain the foundational skills and knowledge to drive marketing strategies with the Graduate Certificate in Marketing and Digital Strategy.  View course information
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Gain the most comprehensive set of analytical skills Master of Analytics from UNSW Online.  View course information
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No matter what industry you choose to work in, the online Graduate Certificate in Analytics will give you the know-how to influence innovation to conduct better business. View course information
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Learn key strategy and management skills in social media and marketing with this Double Diploma of Social Media Marketing (10904NAT) and Marketing and Communication (BSB50620) from College for Adult Learning. View course information
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Online
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The Graduate Diploma in Analytics at UNSW will give you the essential skills that the industry demands plus the soft skills to influence business decisions at senior management levels.   View course information
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Displaying 12 of 12 courses

Definition of Digital Marketing Manager

Digital Marketing Managers are responsible for developing, implementing and maintaining the online elements of an organisation’s marketing strategy or campaign. They are instrumental in increasing brand awareness within the digital realm as well as driving website traffic.



Digital marketing is comprised of many components including generating online content, social media marketing, email and mobile marketing and of course SEO. The Digital Marketing Manager will be expected to supervise and execute a cohesive campaign across any or all of these while integrating with any offline aspects (print, TV, events etc) to ensure that all marketing materials are aligned and consistent with the organisation’s objectives.



In addition, a Digital Marketing Manager is tasked with identifying and evaluating current digital technologies and using web analytics tools to measure site traffic and optimise online marketing campaigns.

What are the responsibilities of a Digital Marketing Manager ?

  • Devising and implementing strategies to increase website traffic.
  • Planning and managing digital marketing campaigns.
  • Generating reports on marketing campaigns and website performance.
  • Tracking conversion rates and optimising online presence for SEO as well as user experience (UX).
  • Managing all aspects of online marketing operations, including designers and copywriters.
  • Developing, enacting and evaluating A/B testing protocols and procedures.
  • Overseeing social media strategy and online brand awareness.
  • Researching and utilising current trends and technologies in digital marketing.
  • Evaluating market conditions and competitor data.

Career Outlook for Digital Marketing Manager

The average age of people working as is 41 with 62.30% of them being male. 89.50% of are employed full-time and they typically work around 42.9 hours per week.

 

Unemployment is below average and, with A Bachelor Degree or higher, the average Community Worker can earn around $1,858 per week Before Tax. In 2015 there were 125,900 working and the future growth of the profession is predicted to be moderate, with numbers around 132,500 in 2020.