How to Become a Marketing Manager
(16 courses)What do I need to study to become a Marketing Manager?
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Bachelor of Arts
A Bachelor of Arts is a dynamic, cross-disciplinary course that enables students to turn their personal interests and passions into viable careers.
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Bachelor of Business (Marketing)
Take the first step in an exciting career connecting people and solutions by studying this Bachelor of Business (Marketing) course.
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Bachelor of Business (Tourism Management)
Become a key leader in the rapidly growing tourism industry by studying this global-focused Bachelor of Business (Tourism Management) course.
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BSB30115Certificate III in Business
This online Certificate III in Business (BSB30115) course will train students to perform core business operations and be effective employees in the workplace.
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Digital Marketing Part-Time
Turn your creativity into a career with this industry-relevant practical online Digital Marketing Part-Time course from General Assembly.
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BSB50215Diploma of Business
Get a head start in your business career with this hands-on Diploma of Business (BSB50215) course – study online for maximum flexibility!
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BSB50215Diploma of Business
The Diploma of Business (BSB50215) is a comprehensive, versatile course for those wishing to gain the skills and knowledge needed to run a successful business.
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BSB51915Diploma of Leadership and Management
Become a business leader! This online Diploma of Leadership and Management (BSB51915) course gives you the key skills you’ll need to successfully lead and manage a team!
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Diploma of Marketing
Start an exciting new career and get qualified within a year with this workplace-focused Diploma of Marketing.
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BSB52415Diploma of Marketing and Communication
Grow your skillset and take a bold career step with this practical online Diploma of Marketing and Communication (BSB52415) course from Patrick Careers Academy.
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10118NATDiploma of Social Media Marketing
Whether you're seeking a managerial role, want to upskill or you're new to social media marketing, this recognised Diploma of Social Media Marketing from Rose Training Australia will help get you to where you want to go!
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Graduate Certificate in Marketing
Channel your creative thinking and problem-solving skills and enhance your career path with this online Graduate Certificate in Marketing course.
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Master of Business Administration
The Master of Business Administration is one of Australia's premier business education programs for the business leaders of tomorrow.
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Master of Business Administration (MBA+)
Demonstrate your career ambition and gain a thorough understanding of the current business management landscape with this online Master of Business Administration (MBA+).
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Master of Communication
The Master of Communication equips students with the analytical, research and communication skills needed for higher-level careers in the communications and media industries.
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The AIB MBA
Build stand-out skills in strategic leadership and management with this internationally recognised online Master of Business Administration course from the Australian Institute of Business.
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Definition of Marketing Manager
Marketing Managers govern the overall marketing activities of a company or organisation, overseeing the entire marketing team and all its endeavours. They drive the branding, advertising, and public relations strategies and campaigns, liaising with other department heads, such as sales and product development, in order to achieve a cohesive vision.
Leading initiatives to expand the customer base, the Marketing Manager organises and evaluates market research, identifies new business opportunities, develops the marketing strategy and maintains customer relationships. They create and enforce budgets, conduct brainstorming sessions and are responsible for managing the employees within their department.
Larger organisations sometimes employ multiple Marketing Managers, who report to a Chief Marketing Officer (CMO), while in a small business the Marketing Manager may have a more hands on role requiring them to be more involved with the day-to-day operations of the department.
What are the responsibilities of a Marketing Manager ?
- Overseeing and managing employees within the marketing department.
- Devising advertising and marketing strategies to achieve sales goals.
- Brainstorming and developing marketing activities such as promotions, sponsorships and fundraisers.
- Analysing market research results to identify and engage specific customer groups.
- Supervising the creation and distribution of marketing and publicity materials.
- Evaluating the impact and success of marketing campaigns, preparing reports and utilising the results to revise future strategies.
- Proofreading and authorising written material to be used in marketing communications.
- Communicating with media producers and maintaining the company’s public image.
- Enlisting and directing creative designers and other outside agents to produce marketing material such as signage, television adverts and promotional materials.
Career Outlook for Marketing Manager
The average age of people working as is 41 with 62.30% of them being male. 89.50% of are employed full-time and they typically work around 42.9 hours per week.
Unemployment is below average and, with A Bachelor Degree or higher, the average Community Worker can earn around $1,858 per week Before Tax. In 2015 there were 125,900 working and the future growth of the profession is predicted to be moderate, with numbers around 132,500 in 2020.