Facebook

How to Become a Marketing Manager

(8 courses)

What do I need to study to become a Marketing Manager?

  • On Campus

 Edith Cowan UniversityBachelor of Arts

A Bachelor of Arts is a dynamic, cross-disciplinary course that enables students to turn their personal interests and passions into viable careers.

View course information.

Study Mode

On Campus

Payment Method

HECS-HELP

Upfront payment

  • On Campus
  • Online

 General AssemblyDigital Marketing Part-Time

Turn your creativity into a career with this industry-relevant practical online Digital Marketing Part-Time course from General Assembly.

View course information.

Study Mode

On Campus

Online

Payment Method

Payment plan

Upfront payment

  • Online

BSB50215MCI InstituteDiploma of Business

The Diploma of Business (BSB50215) is a comprehensive, versatile course for those wishing to gain the skills and knowledge needed to run a successful business.

View course information.

Study Mode

Online

Payment Method

Payment plan

Upfront payment

  • Online

10118NATRedmako LearningDiploma of Social Media Marketing

The Diploma of Social Media Marketing (10118NAT) from Redmako Learning covers the essentials of social media and digital marketing strategy through a unique Virtual Reality learning experience.

View course information.

Study Mode

Online

Payment Method

Payment plan

Upfront payment

  • On Campus
  • Online

 Deakin UniversityMaster of Business Administration

The Master of Business Administration is one of Australia's premier business education programs for the business leaders of tomorrow.

View course information.

Study Mode

On Campus

Online

Payment Method

Upfront payment

  • Blended
  • On Campus
  • Online

 AIM Business SchoolMaster of Business Administration (MBA+)

Demonstrate your career ambition and gain a thorough understanding of the current business management landscape with this online Master of Business Administration (MBA+).

View course information.

Study Mode

Blended

On Campus

Online

Payment Method

Upfront payment

  • On Campus
  • Online

 Deakin UniversityMaster of Communication

The Master of Communication equips students with the analytical, research and communication skills needed for higher-level careers in the communications and media industries.

View course information.

Study Mode

On Campus

Online

Payment Method

Upfront payment

  • Online

 Australian Institute of BusinessThe AIB MBA

Build stand-out skills in strategic leadership and management with this internationally recognised online Master of Business Administration course from the Australian Institute of Business.

View course information.

Study Mode

Online

Payment Method

FEE-HELP

Payment plan

Upfront payment

Displaying 8 of 8 courses

Include course units

Definition of Marketing Manager

Marketing Managers govern the overall marketing activities of a company or organisation, overseeing the entire marketing team and all its endeavours. They drive the branding, advertising, and public relations strategies and campaigns, liaising with other department heads, such as sales and product development, in order to achieve a cohesive vision.



Leading initiatives to expand the customer base, the Marketing Manager organises and evaluates market research, identifies new business opportunities, develops the marketing strategy and maintains customer relationships. They create and enforce budgets, conduct brainstorming sessions and are responsible for managing the employees within their department.



Larger organisations sometimes employ multiple Marketing Managers, who report to a Chief Marketing Officer (CMO), while in a small business the Marketing Manager may have a more hands on role requiring them to be more involved with the day-to-day operations of the department.

What are the responsibilities of a Marketing Manager ?

  • Overseeing and managing employees within the marketing department.
  • Devising advertising and marketing strategies to achieve sales goals.
  • Brainstorming and developing marketing activities such as promotions, sponsorships and fundraisers.
  • Analysing market research results to identify and engage specific customer groups.
  • Supervising the creation and distribution of marketing and publicity materials.
  • Evaluating the impact and success of marketing campaigns, preparing reports and utilising the results to revise future strategies.
  • Proofreading and authorising written material to be used in marketing communications.
  • Communicating with media producers and maintaining the company’s public image.
  • Enlisting and directing creative designers and other outside agents to produce marketing material such as signage, television adverts and promotional materials.

Career Outlook for Marketing Manager

The average age of people working as is 41 with 62.30% of them being male. 89.50% of are employed full-time and they typically work around 42.9 hours per week.

 

Unemployment is below average and, with A Bachelor Degree or higher, the average Community Worker can earn around $1,858 per week Before Tax. In 2015 there were 125,900 working and the future growth of the profession is predicted to be moderate, with numbers around 132,500 in 2020.