How to Become a Marketing Manager

(21 courses)

What do I need to study to become a Marketing Manager?

Delivered by Ducere Global Business School in partnership with the Torrens University Australia, the Bachelor of Applied Business (Marketing) connects marketing creativity with the innovation skills of the 21st century. If you want to harness your creative skills towards professional success, then this is the degree for you! View course information
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Develop invaluable business leadership skills and benefit from unparalleled industry engagement with this online Master of Business Administration (Innovation and Leadership) course from the Torrens University.  View course information
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Demonstrate your career ambition and gain a thorough understanding of the current business management landscape with this online Master of Business Administration (MBA+). View course information
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Build stand-out skills in strategic leadership and management with this internationally recognised online Master of Business Administration course from the Australian Institute of Business.  View course information
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Start a new career developing and implementing new products with this online Graduate Certificate of Product Management course from RMIT Online. View course information
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Online
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Start a new career in the exciting world of business with this entirely online Bachelor of Business (BP343) course from RMIT Online. View course information
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Online
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Develop your management skills and gain professional recognition to advance your career with the Master of Business Administration from La Trobe University. View course information
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Online
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The Diploma of Marketing and Communication (BSB50620) from College for Adult Learning will give you up-to-date skills you need to be a star in your marketing management career! View course information
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Online
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The Double Diploma of Marketing and Communication (BSB50620) and Diploma of Business (Business Development) (BSB50120) will make you a confident business leader with modern marketing and business development skills. View course information
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Online
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Build future focused skills required for the industry’s continual changes with the Master of Digital Marketing from UTS Online.  View course information
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Online
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Build the foundations to succeed with the Masters of Management from UNSW Online.  View course information
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Online
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Expand your network, grow your career and boost your salary with a Master of Business Administration from Victoria University Online.   View course information
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Online
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Learn key strategy and management skills in social media and marketing with this Double Diploma of Social Media Marketing (10904NAT) and Marketing and Communication (BSB50620) from College for Adult Learning. View course information
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Online
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Develop your skills in financial management, marketing and business economics as well as principles in self-management and working with others, with the Graduate Certificate in Business from UNSW Online. View course information
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Online
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If you want to learn how to grow your business and manage it effectively, then this BSB40320 Certificate IV in Entrepreneurship and New Business and BSB40820 Certificate IV in Marketing and Communication dual qualification from Open Colleges is ideal for you. View course information
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Online
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If you've always aspired to a career in marketing, but didn't know where to start, then this BSB40820 Certificate IV in Marketing & Communications qualification from GROW Training Group could be ideal for you. View course information
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Online
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Give your product development, management or marketing career a major boost with this Product Management: Transform qualification from Academy Xi. View course information
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Online
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Learn to apply design thinking to business problem solving and become the driver of innovation for your organisation with this Design Thinking for Innovation: Elevate course from Academy Xi. View course information
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Online
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Make the dream of working in high fashion or owning your own fashion label a reality with this Diploma of Fashion Marketing and Enterprise, delivered by Billy Blue College of Design at Torrens University Australia. View course information
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Blended
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Learn all about brands, design and visual storytelling and commence a great career with this Bachelor of Communication Design qualification, delivered by Billy Blue College of Design at Torrens University Australia. View course information
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Blended
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Online
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FEE-HELP
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If you have a talent for business and a love of fashion and would love to combine both into a rewarding career, then this Bachelor of Fashion Marketing and Enterprise qualification, delivered by Billy Blue College of Design at Torrens University Australia, could be an ideal course for you. View course information
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Blended
On Campus
Online
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FEE-HELP
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Upfront payment

Displaying 21 of 21 courses

Definition of Marketing Manager

Marketing Managers govern the overall marketing activities of a company or organisation, overseeing the entire marketing team and all its endeavours. They drive the branding, advertising, and public relations strategies and campaigns, liaising with other department heads, such as sales and product development, in order to achieve a cohesive vision.



Leading initiatives to expand the customer base, the Marketing Manager organises and evaluates market research, identifies new business opportunities, develops the marketing strategy and maintains customer relationships. They create and enforce budgets, conduct brainstorming sessions and are responsible for managing the employees within their department.



Larger organisations sometimes employ multiple Marketing Managers, who report to a Chief Marketing Officer (CMO), while in a small business the Marketing Manager may have a more hands on role requiring them to be more involved with the day-to-day operations of the department.

Career Outlook for Marketing Manager

The average age of people working as is with of them being male. of are employed full-time and they typically work around hours per week.

 

Unemployment is and, with A Bachelor Degree or higher, the average Community Worker can earn around . In 2015 there were working and the future growth of the profession is predicted to be , with numbers around in 2020.