How to Become a Marketing Manager

Marketing Managers govern the overall marketing activities of a company or organisation, overseeing the entire marketing team and all its endeavours. They drive the branding, advertising, and public relations strategies and campaigns, liaising with other department heads, such as sales and product development, in order to achieve a cohesive vision.

Leading initiatives to expand the customer base, the Marketing Manager organises and evaluates market research, identifies new business opportunities, develops the marketing strategy and maintains customer relationships. They create and enforce budgets, conduct brainstorming sessions and are responsible for managing the employees within their department.

Larger organisations sometimes employ multiple Marketing Managers, who report to a Chief Marketing Officer (CMO), while in a small business the Marketing Manager may have a more hands on role requiring them to be more involved with the day-to-day operations of the department.

• Overseeing and managing employees within the marketing department.
• Devising advertising and marketing strategies to achieve sales goals.
• Brainstorming and developing marketing activities such as promotions, sponsorships and fundraisers.
• Analysing market research results to identify and engage specific customer groups.
• Supervising the creation and distribution of marketing and publicity materials.
• Evaluating the impact and success of marketing campaigns, preparing reports and utilising the results to revise future strategies.
• Proofreading and authorising written material to be used in marketing communications.
• Communicating with media producers and maintaining the company’s public image.
• Enlisting and directing creative designers and other outside agents to produce marketing material such as signage, television adverts and promotional materials.