How to Become a Marketing Officer

(15 courses)

What do I need to study to become a Marketing Officer?

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BSB60215UpskilledAdvanced Diploma of Business

The online Advanced Diploma of Business (BSB60215) is the ideal platform for anyone seeking to further develop their expertise across a range of business functions.

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 DūcereBachelor of Applied Business (Marketing)

Delivered by Ducere Global Business School in partnership with the University of Canberra, the Bachelor of Applied Business (Marketing) connects marketing creativity with the innovation skills of the 21st century. If you want to harness your creative skills towards professional success, then this is the degree for you!

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 DūcereBachelor of Applied Entrepreneurship

Delivered by Dūcere Global Business School in partnership with the University of Canberra, the Bachelor of Applied Entrepreneurship teaches the practical enterprise skills of the 21st century. If you want to know how new businesses and startups succeed, and develop your own unique business idea as part of your degree, then this is the course for you!

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 APM College of Business & Communications at Torrens UniversityBachelor of Business (Marketing)

Take the first step in an exciting career connecting people and solutions by studying this Bachelor of Business (Marketing) course. 

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 Swinburne OnlineBachelor of Business With a Major in Business Administration

Taught and designed by leading business professionals, the Bachelor of Business With a Major in Business Administration delivers a practical and comprehensive course in business management.

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 Swinburne OnlineBachelor of Business With a Major in Marketing

In this online Bachelor of Business With a Major in Marketing course you will develop the complete set of marketing skills, from analysing consumer trends through to developing your own strategies to build a consumer base.

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BSB42415Open CollegesCertificate IV in Marketing and Communication (Digital Marketing)

Studying the Certificate IV in Marketing and Communication (Digital Marketing) (BSB42415) course online will give you the essentials of marketing, with a focus on digital marketing basics such as SEO, UX and data analytics.

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BSB42615 & BSB42415 Open CollegesCertificate IV in New Small Business and Certificate IV in Marketing and Communication (specialising in digital marketing)

Learn how to manage small business operations and undertake key marketing functions with this Certificate IV in New Small Business and Certificate IV in Marketing and Communication (specialising in digital marketing) course.

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BSB50215Open CollegesDiploma of Business

Gain the fundamental skills and knowledge required to fast-track a successful career in business with the online Diploma of Business (BSB50215) course from Open Colleges.

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BSB50215 & BSB50415Global Training InstituteDiploma of Business & Diploma of Business Administration

Give yourself the keys to succeed in the fast-paced world of business management with this double qualification Diploma of Business (BSB50215) & Diploma of Business Administration (BSB50415) from Global Training Institute.

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BSB52415UpskilledDiploma of Marketing and Communication

Study this online Diploma of Marketing and Communication (BSB52415) course to gain a comprehensive grounding in the principles of marketing research, evaluation and management.

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BSB50215 & BSB50615UpskilledDual Diploma of Business and Diploma of Human Resources Management

Launch your HR career with the help of this online Dual Diploma of Business & HR (BSB50215 & BSB50615) course.

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 Swinburne OnlineMaster of Business Administration

For anyone with ambition for business leadership or ownership, Swinburne Online’s Master of Business Administration will give you the experience and skills to achieve your dream.

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 Charles Sturt UniversityMaster of Business Administration (MBA)

This online Master of Business Administration (MBA) course will equip you with the theory and training necessary to excel in business management and leadership.

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 Edith Cowan UniversityMaster of Professional Communication

The Master of Professional Communication is a coursework degree designed for those who do not have a formal communications background but wish to expand their understanding of contemporary communications theory and practice.

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Definition of Marketing Officer

Marketing Officers oversee the development and execution of marketing campaigns and strategies for their organisation, both internally and externally, and play a key role in communicating the marketing message. This can involve print publicity, online and email campaigns, event programmes, media communications and targeted campaigns.



Responsible for all marketing strategies and activities within the company, the Marketing Officer supervises the marketing department, providing direction and feedback on projects as well as making key decisions regarding product distribution, sales, branding and budgets.



The Marketing Officer will often report to a Chief Marketing Officer (CMO) or Marketing Manager as well as working with other company officers to outline and maintain the overall direction and objectives of the marketing strategy.

What are the responsibilities of a Marketing Officer ?

  • Preparing and managing the production and distribution of publicity materials.
  • Developing and organising marketing and advertising campaigns to achieve sales objectives.
  • Devising and arrange marketing activities including promotions, workshops and fundraising events.
  • Implementing and analysing market research in order to target specific consumer groups.
  • Writing, editing and proofreading material for use in different marketing channels.
  • Overseeing and updating websites, databases and online presence
  • Monitoring the success and impact of marketing campaigns and preparing reports
  • Writing press releases and communicating with media outlets.
  • Coordinating designers and other outside agencies to produce marketing material such as stationery, print media and television commercials.

Career Outlook for Marketing Officer

The average age of people working as is 34 with 39.60% of them being male. 77.60% of are employed full-time and they typically work around 40 hours per week.

 

Unemployment is average and, with A Bachelor Degree or higher, the average Community Worker can earn around $1,346 per week Before Tax. In 2015 there were 55,000 working and the future growth of the profession is predicted to be strong, with numbers around 63,600 in 2020.