How to Become a Marketing Officer

(2 courses)

What do I need to study to become a Marketing Officer?

Harness your creativity and harness the digital marketing world with nationally accredited, online BSB40820 Certificate IV in Marketing and Communication qualification from Open Colleges. View course information
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If you've always aspired to a career in marketing, but didn't know where to start, then this BSB40820 Certificate IV in Marketing & Communications qualification from GROW Training Group could be ideal for you. View course information
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Definition of Marketing Officer

Marketing Officers oversee the development and execution of marketing campaigns and strategies for their organisation, both internally and externally, and play a key role in communicating the marketing message. This can involve print publicity, online and email campaigns, event programmes, media communications and targeted campaigns.



Responsible for all marketing strategies and activities within the company, the Marketing Officer supervises the marketing department, providing direction and feedback on projects as well as making key decisions regarding product distribution, sales, branding and budgets.



The Marketing Officer will often report to a Chief Marketing Officer (CMO) or Marketing Manager as well as working with other company officers to outline and maintain the overall direction and objectives of the marketing strategy.

Career Outlook for Marketing Officer

The average age of people working as is with of them being male. of are employed full-time and they typically work around hours per week.

 

Unemployment is and, with A Bachelor Degree or higher, the average Community Worker can earn around . In 2015 there were working and the future growth of the profession is predicted to be , with numbers around in 2020.