How to Become a Marketing Research Assistant

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What do I need to study to become a Marketing Research Assistant?

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Definition of Marketing Research Assistant

Marketing Research Assistants help with the collection and analysis of data and information gathered to help companies focus and refine their marketing strategies.

This information can be obtained through either quantitative or qualitative research and is aimed at enabling a company to identify and define marketing opportunities and problems, monitor and predict consumer trends and refine and evaluate their marketing strategy.

Systematically gathering and analysing data from a number of sources such as focus groups, interviews, company records and surveys, the Marketing Research Assistant aides in linking manufacturers, customers and end-users to the marketer, thus allowing the marketer to more accurately and successfully develop a targeted campaign.

What are the responsibilities of a Marketing Research Assistant ?

  • Collating information from numerous sources such as focus groups, company records, surveys and interviews.
  • Analysing data in order to identify market opportunities and consumer trends
  • Communicating results to clients and generating reports.
  • Using quantitative and qualitative methodologies to obtain market details.

Career Outlook for Marketing Research Assistant

The average age of people working as is 32 with 34.60% of them being male. 77.60% of are employed full-time and they typically work around 40.5 hours per week.


Unemployment is average and, with A Bachelor Degree or higher, the average Community Worker can earn around $850 per week Before Tax. In 2015 there were 47,500 working and the future growth of the profession is predicted to be moderate, with numbers around 53,500 in 2020.