How to Become a Product Manager

(12 courses)

What do I need to study to become a Product Manager?

Delivered by Ducere Global Business School in partnership with the Torrens University Australia, the Bachelor of Applied Business (Marketing) connects marketing creativity with the innovation skills of the 21st century. If you want to harness your creative skills towards professional success, then this is the degree for you! View course information
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Develop invaluable business leadership skills and benefit from unparalleled industry engagement with this online Master of Business Administration (Innovation and Leadership) course from the Torrens University.  View course information
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This Product Management: Elevate course from Academy Xi course equips students with a thorough understanding of how to launch, test and build successful and financially viable products. View course information
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Start a new career developing and implementing new products with this online Graduate Certificate of Product Management course from RMIT Online. View course information
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Online
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Develop your management skills and gain professional recognition to advance your career with the Master of Business Administration from La Trobe University. View course information
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Prepare for a leadership role in healthcare with the Master of Health Administration from La Trobe University.    View course information
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Take advantage of the growing digital economy and drive your career to new heights by learning how to design and deliver digital products with this Graduate Certificate in Digital Product Design qualification from RMIT Online. View course information
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Online
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Give your career a major boost and take advantage of the digital economy revolution with this Graduate Diploma in Digital Product Design qualification from RMIT Online. View course information
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Online
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Give your product development, management or marketing career a major boost with this Product Management: Transform qualification from Academy Xi. View course information
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Learn to apply design thinking to business problem solving and become the driver of innovation for your organisation with this Design Thinking for Innovation: Elevate course from Academy Xi. View course information
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Learn all about brands, design and visual storytelling and commence a great career with this Bachelor of Communication Design qualification, delivered by Billy Blue College of Design at Torrens University Australia. View course information
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If you have a talent for business and a love of fashion and would love to combine both into a rewarding career, then this Bachelor of Fashion Marketing and Enterprise qualification, delivered by Billy Blue College of Design at Torrens University Australia, could be an ideal course for you. View course information
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Blended
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Displaying 12 of 12 courses

Definition of Product Manager

A Product Manager holds overall responsibility for conceiving, researching and developing new merchandise, software and other goods aimed at increasing a company’s profits and market presence. They are typically thought of as the intersection between technology, business and user experience; creating strategies, determining the value and defining the purpose of a product.



Product Managers evaluate market trends, identify intended demographics and monitor competition. Considering factors such as the company’s business model and consumer opinion, the Product Manager determines what features are needed to ensure that the final product meets the needs of the end-user.



Once they have created a blueprint and strategy, the Product Manager must communicate their product vision and value to everyone from executives and senior management to the development and marketing teams. They ensure cohesion across all aspects of product strategy and execution, from research and engineering to sales and marketing.

Career Outlook for Product Manager

The average age of people working as is with of them being male. of are employed full-time and they typically work around hours per week.

 

Unemployment is and, with A Bachelor Degree or higher, the average Community Worker can earn around . In 2015 there were working and the future growth of the profession is predicted to be , with numbers around in 2020.