How to Become a Public Relations Officer

(3 courses)

What do I need to study to become a Public Relations Officer?

If you want to work in marketing then the BSB40820 Certificate IV in Marketing and Communication qualification from Upskilled online course will give you the professional edge you need to succeed. View course information
Study Mode
Online
Payment Method
Payment plan
Upfront payment
Harness your creativity and harness the digital marketing world with nationally accredited, online BSB40820 Certificate IV in Marketing and Communication qualification from Open Colleges. View course information
Study Mode
Online
Payment Method
Payment plan
Upfront payment
The Diploma of Marketing and Communication (BSB50620) from College for Adult Learning will give you up-to-date skills you need to be a star in your marketing management career! View course information
Study Mode
Online
Payment Method
Payment plan
Upfront payment

Displaying 3 of 3 courses

Definition of Public Relations Officer

Public Relations Officers foster and maintain a positive public image for their organisation or client. They manage a company’s communications and interactions with the public, be they consumers, media outlets or investors.

In government, people holding this position are titled Press Secretary and are tasked with informing the public of the opinions, activities and policies of government agencies and officials.



Understanding the concerns, behaviours and priorities of groups that the Public Relations Officer is communicating with is a vital part of the role. This enables them to identify, examine and anticipate social, political or economic trends, and develop strategies to improve the public’s perception of their company based on these trends.



The Public Relations Officer drafts press releases and liaises with broadcasters and media professionals. They also provide sponsorship of people and events in order to enhance the public image, promote the identity and clarify the goals and views of their company or client.

Career Outlook for Public Relations Officer

The average age of people working as is with of them being male. of are employed full-time and they typically work around hours per week.

 

Unemployment is and, with A Bachelor Degree or higher, the average Community Worker can earn around . In 2015 there were working and the future growth of the profession is predicted to be , with numbers around in 2020.