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When the interviewer asks you this question, they’re getting to the key issue: why should they hire you and not someone else? Answering this persuasively could clinch the deal and make the difference between a job offer and a rejection letter.
Set yourself apart from the pack! You may find yourself reiterating some of the things you said in response to \'Tell me about yourself\', but this time try to be more specific in linking your talents to the requirements of the position.