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How to become a marketer in Australia: careers in marketing

How to become a marketer in Australia: careers in marketing
Marketers devise strategies to increase the sales of products and services offered by businesses and other organisations. They have a crucial role to play, along side a sales department, in generating new business leads. Their work may include undertaking analysis of consumer data and researching target demographics. Marketers are responsible for boosting the profile and brand recognition of a product or service, ensuring media coverage and advertising of the brands they are responsible for are flattering and reach the intended audience. They can sometimes even be involved in designing products from the start of a project to ensure it will appeal to a key demographic.

Being a marketer: daily duties

The daily duties of a marketer will vary depending on the context they work in and the projects they are involved in. Marketers can be found working in-house for a company or organisation, or in a consultancy with multiple marketing clients. In general they may spend their days compiling and analysing research data on consumer competition and feedback, implementing marketing strategies on various platforms, providing feedback on design and creation of a product and identifying the public perception of a product, company or service.


  • Develop marketing strategies
  • Identify and target key demographics
  • Analyse data
  • Provide notes on product design
  • Conduct surveys on public opinion

Being a marketer: skills for success

Marketers need to have excellent communication skills, both written and verbal. An in-depth knowledge of consumer psychology is also essential, as well as the ability to understand and analyse data. A good marketer should me both media and social media savvy, be able to think analytically as well as creatively, have good problem solving skills and the ability to work to deadlines.
  • Able to think analytically
  • Good written and verbal communication
  • Problem solving skills
  • Able to work to deadlines
  • Understanding of consumer psychology

Specialised roles within marketing

Marketers can work across a variety of industries or can choose to specialise in the type of marketing the may do, depending on their individual skill sets, interests and intended career paths.
  • Social media marketing
    Social media marketers have a thorough understanding of social media and keep up to date with changes and trends in this environment so as to use it to help promote the services and products of an organisation.
  • Product manager
    Product managers work with a specific product, brand or range offered by a company. They are directly responsible for the development and marketing of their products, ensuring they meed current industry trends, suit their intended demographic and are being marketed by effective strategies.
  • Advertising manager
    Advertising managers devise advertising strategies aimed at increasing the sales of products and services. They target specific audiences using a variety of platforms to create new, innovative and memorable ways of marketing a product.

Educational pathways for marketers

If you are interested in pursuing a career in marketing, there are a number of different pathways available to get the training and qualifications to break into the industry.
  • Start your career
    Get on your way in the marketing industry by choosing a course that will give you a thorough understanding of its principles and techniques.
  • Strengthen your skills
    Build your professional knowledge of marketing and work towards your career goals with these courses.
  • Build your resume
    Expand your professional tool kit and learn about different methods, techniques and approaches.
  • Industry requirements
    With the relevant qualifications you may be eligible to become a member of the Australian Marketing Institute and/or the Australian Market and Social Research Society.
  • Finding Work
    Put your training to good use and get the best professional head start in your marketing career. Emphasise your personal strengths and achievements in your resume and target your cover letter to the job description listed.
  • Employment Prospects
    There is consistent growth in the marketing industry and a very high amount of new job opportunities are expected over the next five years.

Resources for Marketers

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