Marketing Careers

There is so much choice today – of what to buy, what to do, where to go – that people need to be convinced that what they choose is the best use of their money and time. If you think you’re a natural at the art of persuasion, then a career in marketing could be the career for you.

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Industry Specialisations
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Marketing news & views

Marketing gone wrong: epic fails

Pity the poor marketing hack, trying to tap into the zeitgeist and produce a marketing campaign that will grab the public imagination and see a product take off.

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How to get a job in advertising

With shows like The Gruen Transfer, 30 Seconds and Mad Men all centring on the ad world, the advertising industry is looking sexier than ever.

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Embracing technology: key to success in advertising world

The marketing and advertising industries were amongst the hardest hit during the recent economic downturn – but opportunities and openings are still to be found.

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6 Reasons Why Marketing Could Be Your Dream Career

If you’ve got a way with words, images, people and strategy, and are plugged into what’s ‘now’, you could have what it takes to enjoy a successful and stimulating career in marketing.

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How To Break Into Advertising: 4 Career Paths

They’re on highway billboards, they’re in your monthly magazines, on your most visited websites and interrupt your TV programs. Advertisements are a part of our daily lives and constitute one of the most competitive and exciting industries around.

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