Marketing news & views
Pity the poor marketing hack, trying to tap into the zeitgeist and produce a marketing campaign that will grab the public imagination and see a product take off.
With shows like The Gruen Transfer, 30 Seconds and Mad Men all centring on the ad world, the advertising industry is looking sexier than ever.
The marketing and advertising industries were amongst the hardest hit during the recent economic downturn – but opportunities and openings are still to be found.
If you’ve got a way with words, images, people and strategy, and are plugged into what’s ‘now’, you could have what it takes to enjoy a successful and stimulating career in marketing.
They’re on highway billboards, they’re in your monthly magazines, on your most visited websites and interrupt your TV programs. Advertisements are a part of our daily lives and constitute one of the most competitive and exciting industries around.