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Associate Degree of Applied Business (Marketing Major)

  • Qualification:

    Associate Degree

  • Study mode:


  • Payment options:

    HECS-HELP may be available
    Upfront payment

  • Duration:

    2 years full-time, or part-time equivalent

  • Start date:

    Enquire now for upcoming start dates

  • Awarded by:

    La Trobe University

  • Course fees:

    Price may vary

  • Career Outcomes:

    Office Administrator | Office Manager | Administration Officer | Executive Personal Assistant | View all

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Course Rundown

About this course

Do you have the creativity, flair and analytical mindset necessary to make it as a marketing professional? La Trobe University's Associate Degree of Applied Business (Marketing Major) will give you the skills and knowledge you need to succeed.

Whether you want to pursue a marketing or sales role in the business world, or even start your own enterprise, this course is the ideal choice. From research skills and market/consumer analysis through to media planning and marketing strategies, you'll build a solid foundation of knowledge to give you a competitive edge on the job front.

Following La Trobe's nested degree path, it will only take you two years of full-time study to achieve your qualification. You'll enrol in a Bachelor of Applied Business (Marketing Major) with the option to exit with an Associate Degree of Applied Business after successful completion of two years of study.

So if you're ready to embark on the first step towards your marketing career, get started with La Trobe today!


To be eligible to study this course, applicants must meet the following entry requirements:

  • Completion of Year 12, with a score in English of at least 25; OR
  • An equivalent academic level achievement; OR
  • Two years of work experience after leaving school; AND
  • All students are required to undergo the online Didasko Pre-enrolment Assessment and achieve a pass mark of 60%.

Areas of study

In this marketing course, the subjects you may study include:

  • Office Professional
  • Sustainability Practices
  • Business Fundamentals
  • Accounting and Finance Fundamentals
  • Marketing: Stand and Deliver
  • Working With Others
  • Advertising in a Digital Age
  • Information Technology Fundamentals
  • Quality Customer Service
  • Project Management
  • Foundations of Management
  • Workplace Diversity
  • Analysing Business Data
  • Business Innovation
  • Introduction to Business Law and Ethics
  • Investigating Economic Issues
  • Managing Across Borders
  • Consumer Behaviour
  • Market, Audience and Social Research
  • Digital Branding and Retailing
La Trobe University Learn with one of Australia’s pioneers in education, La Trobe University and trust over 50 years of experience!

Graduate with an applied degree in IT and join over 35,000 students who have been taught by some of the best, or opt to undertake an applied degree in Business and gain a variety of new skills that you can apply just about anywhere.

Whatever you study, La Trobe are committed to offering students an engaging, flexible and practical learning experience with their 100% online curriculum. This means you can enjoy the ease of studying at a time and place that’s convenient for you.

As La Trobe’s motto would say, “whoever seeks shall find”, so discovering a new career can be just a click away.
Studying with La Trobe means you’ll have access to support staff and academic teams who will not only guide you through your studies, but also help you get job-ready.

You’ve got the qualification, now what? Their Career Support Centre will help you conquer your career goals and land your dream job... they’ll even help you prepare a standout CV and cover letter!

Where Will It Lead Me?

Upon successful completion of this course you will receive an Associate Degree of Applied Business (Marketing Major) from La Trobe University.

Students are able to exit the Bachelor of Applied Business (Marketing Major) after successfully completing two years of study in order to obtain the Associate Degree. Graduates are then able to pursue a range of marketing and business roles with an expected income of $60K-$80K.


How Much Will It Cost?

Finance options

Eligible students can apply for the Australian government's HECS-HELP loan to cover the upfront costs of all or part of your fees.

La Trobe University also offers an upfront payment option.

You may be eligible to receive HECS-HELP for this course!

This course can be paid for through the HECS-HELP government loan scheme. If you are an Australian citizen or hold a permanent humanitarian visa, this means you don’t need to pay upfront.

Instead, the Australian government will pay your course fees on your behalf. You’ll begin repaying your loan through the tax system once you start earning more than the minimum threshold of $55,874 (2017-18 income year).

Find out more about government study loans here.

Ready to Get Started?

Want more information about the career benefits of this course?
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