The Bachelor of Applied Business (Marketing Major), from La Trobe University, equips students with the foundation of business knowledge and key marketing skills needed for careers in the business world.
Throughout the first year of the course, students undertake a range of core business subjects, covering everything from accounting and finance fundamentals to sustainability in business. In the second and third years, students choosing the Marketing major will undertake specialised units of study in their discipline, from digital branding and social marketing to consumer behaviour and innovation in business.
As well as problem-solving, critical thinking and decision-making skills, students will gain a strong foundation of leadership and entrepreneurial skills to prepare them for a range of careers in the modern digital workforce.
Studying with La Trobe University