Accredited courses from leading Australian universities, TAFEs and colleges

Bachelor of Business (Marketing)

  • Qualification:

    Bachelor's Degree

  • Study mode:

    On Campus

  • Payment options:

    FEE-HELP may be available
    Upfront payment

  • Duration:

    3 years full time; 2 years full time (accelerated option)

  • Start date:

    3 intake dates each year – enquire now!

  • Awarded by:

    Kaplan Business School

  • Career Outcomes:

    Marketing Manager | Advertising or Marketing Professional | Digital Marketing Manager | Market Researcher | View all

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Course Rundown

About this course

You could be a sought-after marketing professional in just two years with this comprehensive Bachelor of Business (Marketing) course at Kaplan Business School.

With the breadth and support of a general business degree, this course provides you with a strong knowledge base in economics, management and strategic thinking. It offers you specialised, career-specific marketing skills, positioning you as a future industry leader.

You'll develop high-level problem-solving and critical thinking skills through studying markets, consumer behaviour and strategic marketing, and have the opportunity to put those skills into practice with an optional internship elective.

Offering study into essential contemporary areas such as digital marketing and international marketing, this course is both relevant and dynamic - equipping you with solid traditional skills and key insights to help you navigate a varied and evolving field of business.


To be eligible for entry into this course, applicants must meet the following requirements:

  • Qualify for mature age entry (ages 21 and above); OR
  • Have achieved a minimum ATAR score of 55, or equivalent; OR
  • Have completed the VCE, OP or SACE; OR
  • Provide an academic letter of recommendation

Kaplan Business School also offers a range of alternative entry pathways if you don't meet these criteria. Enquire now to chat with a course advisor!

Areas of study

In this marketing course, the subjects you may study include:

  • Business communication
  • Introduction to management
  • Accounting for managers
  • Economics
  • Business information systems
  • Marketing principles
  • Commercial law
  • Quantitative analysis
  • Foundations of academic success 1 (numeracy)
  • Foundations of academic success 2 (English)
  • Foundations of academic success 3 (study skills)
  • Introduction to economics
  • Financial accounting
  • Accounting information systems
  • Financial accounting 2
  • Corporations law
  • Management accounting 1
  • Financial institutions and market
  • Advanced economics
  • Corporate finance
  • Applied investment management
  • Introduction to hospitality and tourism
  • Hospitality and tourism market
  • Hospitality and tourism management
  • Human resource management
  • Performance management
  • Organisational behaviour
  • Business ethics
  • Logistics and supply chain management
  • Integrated marketing communications
  • Marketing research essentials
  • Services marketing
  • Foundations of workplace success
  • Accounting theory and contemporary issues
  • Auditing and assurance
  • Company accounting
  • Taxation law
  • Management accounting 2
  • Portfolio and fund management
  • Derivatives and risk management
  • Multinational finance and trade
  • Applied corporate strategies
  • Attraction and event management
  • Food and beverage management
  • Accommodation management
  • Emerging issues
  • Industrial relations
  • Managing change
  • International human resource management
  • Business research
  • Strategic management
  • Innovation and entrepreneurship
  • Issues in international business
  • Consumer behaviour
  • Digital marketing
  • International marketing
  • Strategic marketing (Capstone)
  • Project management
  • Internship 1
  • Internship 2

You may be eligible for Recognition of Prior Learning (RPL) if your previous education or work experience meet certain criteria.

Kaplan Business School Kaplan Business School provides holistic business education that equips students with the knowledge, skills and tools required to manage, lead, and succeed in a real work environment.

Kaplan Business School’s qualifications are delivered through a unique blend of practical and theoretical components. Here, students are required to complete assessments that reflect global industry practices.

Kaplan Business School offers academic internships and work placements through an extensive network of partner companies. Each campus has an on-site Careers Officer who helps to place students based on their industry needs.

Kaplan Business School supports its students at every stage of the educational journey, and offers personalised, student-driven programs. This includes the unique Career Mentorship Program, which pairs Kaplan students with industry leaders. This gives students the opportunity to build their professional networks and gain valuable industry insights.

Kaplan Business School help their students achieve career success with Careers Central, their on-campus careers services team. Careers Central services include an industry placement service, which enables students to put theory into practice. Search for the perfect job using Career Hub, Kaplan’s online job board. Kaplan students get support in achieving their career goals with 1-on-1 careers coaching.

Where Will It Lead Me?

Upon successful completion of this course you will receive a nationally recognised Bachelor of Business (Marketing) from Kaplan Business School.

You may choose to seek employment across a wide range of industries - you'll be equipped to apply for entry-level roles in public relations, advertising, marketing research and analysis, customer relationship management, events management, e-commerce, digital marketing or sustainable marketing.

This course may also act as a pathway to further studies, and could qualify you for credit towards a master's degree.

Curious about where a career in business could take you? Potential job outcomes may include:

  • Marketing Manager
  • Advertising or Marketing Professional
  • Digital Marketing Manager
  • Market Researcher
  • Public Relations Officer
  • Social Media Manager
  • Communications Officer
  • Advertising Manager
  • Consumer Behaviour Analyst

How Much Will It Cost?

Finance options

Eligible students can apply for the Australian government's FEE-HELP loan to cover the upfront costs of all or part of your fees.

Payment plans are available for continuing students from their 2nd trimester onwards.

As part of their commitment to helping individuals reach their educational and career goals, Kaplan Business School also offers a number of scholarships to students in Australia and across the globe, including High Achievers Scholarships, Alumni Scholarships and Regional Scholarships. Enquire now for more information.

You may be eligible to receive FEE-HELP for this course!

This course can be paid for through the FEE-HELP government loan scheme. If you are an Australian citizen or hold a permanent humanitarian visa, this means you don’t need to pay upfront.

Instead, the Australian government will pay your course fees on your behalf. You’ll begin repaying your loan through the tax system once you start earning more than the minimum threshold of $55,874 (2017-18 income year).

Find out more about government study loans here.

Ready to Get Started?

Want more information about the career benefits of this course?
Fill out the enquiry form to the right and a study consultant will contact you with the details you need.

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