Bachelor of Business (Marketing)

  • Qualification:

    Undergraduate, Bachelor's Degree

  • Study mode:


  • Payment options:

    HECS-HELP may be availableUpfront payment

  • Duration:

    3 years full-time

  • Start date:

    January, April, July and September. Enquire now!

  • Awarded by:

    UniSA Online

  • Career Outcomes:

    Brand Manager | Media Planner | Digital Marketer | Market Analyst | Marketing and Communications Officer | View All

Course Rundown

From UniSA Online, this Bachelor of Business (Marketing) degree explores every facet of the world of marketing: from strategy, research and analytics to advertising, sales and media planning.

Core concepts such as international business, economics and accounting, business operations and intelligence are thoroughly covered before students delve into specialised marketing topics, including buyer and consumer behaviour, market analysis and research, advertising and brand management.

Students are privy to the most up-to-date, advanced marketing research available, equipping them with the in-depth knowledge needed to excel in the business world. But it’s not all just theory: the course has a strong focus on practical skills, including effective communication with different audiences, revenue growth strategies, and customer loyalty building.

Through real case studies and consumer data, you’ll learn how to make smart, informed business decisions by analysing brand and advertising performance and applying the latest, most cutting-edge marketing strategies.

Study Marketing on Demand with UniSA Online


Applicants are required to meet one of the following criteria with a competitive result:

Higher education study

  • Successfully completed equivalent to a minimum of half a year of full-time study of a higher education program at a recognised higher education provider

Vocational Education Training (VET)

  • Completed an award from a recognised training organisation at Certificate IV or above

Work and life experience

  • Passed a UniSA Online literacy and numeracy test and have relevant work experience, or
  • Completed a UniSA Foundations Studies program or equivalent, or
  • Qualified for Special Entry

Recent secondary education

  • Completed a secondary education qualification equivalent to SACE, such as an interstate year 12 or international qualification

In order to complete your application, we will ask you to provide supporting documents as proof of your prior study or work experience.

What You’ll Learn

In this marketing degree, the subjects you may study include:

  • Critical Approaches to Online Learning
  • Business and Society
  • Accounting Principles for Business Decisions
  • Business Law
  • Quantitative Methods for Business
  • Professional Development in Marketing
  • Marketing Principles: Trading and Exchange
  • Principles of Economics
  • Consumer Behaviour
  • Marketing Analytics
  • Market Research
  • Retailing
  • Advertising
  • Business Intelligence
  • Business Operations
  • Management and Organisation
  • Strategic Management
  • Branding
  • Essentials of Marketing Planning
  • Integrated Marketing
  • International Business Environment

Why study with UniSA Online?

With a background spanning more than 25 years in online education, you can trust that you'll be getting a high-quality university experience when you Study On Demand with UniSA Online. Considered a leader in the field, UniSA has transformed online learning and is one of Australia's largest online education providers (2017 Department of Education). Select a 100% online course that has been created by academics and experts in online learning, who are focused on giving you the best start on your chosen career path. With all course content and assessments available online, you can Study On Demand, on your terms, on your schedule.

Student Support

Studying with UniSA Online means you can Study On Demand. You'll gain around the clock personalised support to assist you on your learning journey. Technical issues? Nervous about a looming assessment? Gain on-demand access to their helpful and dedicated team.

Whether you need help with assignments, referencing, administrative or technical support, you’ll have on-demand access to the UniSA Online team who’ll be there to support you, every step of the way.

Students will have access to the UniSA Online ‘Study Help’ hub which is packed with loads of resources, workshops and support services. With online tutor support available seven days a week, you’ll be able to get help when you need it. If you’ve got a question related to your course, you can expect to receive a response in 24 hours. You’ll also be able to retrieve a range of resources through their virtual ‘Ask the Library’ service.

Gain full control over your study and gain a career focused qualification when you learn with UniSA Online!

Where Will It Lead Me?

Upon successful completion of this course, you will receive a Bachelor of Business (Marketing) from UniSA Online.

Graduates will be equipped with advanced theoretical knowledge and strategic, practical skills that are highly valued by employers. With the steady advance of digital technology, roles in marketing are tipped to increase over the next few years, and this versatile course will prepare you for a wide variety of careers.

Curious about where a career in business could take you? Potential job outcomes may include:

How Much Will It Cost?

Finance options

If you are an Australian citizen, you may be eligible to receive a government HECS-HELP loan, meaning you can defer payment of your fees.

Alternatively, you can pay your degree fees upfront.

HECS-HELP You may be eligible to receive HECS-HELP for this course!

This course can be paid for through the HECS-HELP government loan scheme. If you are an Australian citizen or hold a permanent humanitarian visa, you may not need to pay upfront.

Instead, the Australian government will pay your course fees directly to the provider on your behalf. You'll begin repaying your loan through the tax system once you start earning more than the minimum threshold of $45,881 (2019-20 income year).

Find out more about government study loans here.