Bachelor of Business With a Major in Sports Management

  • Qualification:

    Bachelor's Degree

  • Study mode:


  • Payment options:

    HECS-HELP may be available

  • Duration:

    3 years full-time or equivalent part-time

  • Start date:

    Enquire Now Enquire Now for upcoming start dates

  • Awarded by:

    Swinburne Online

  • Career Outcomes:

    Event Coordinator | Recreation Officer | Sports Administrator | Sports Coach | Sports Development Officer | View All

Course Rundown

Passionate about the world of sport and recreation? Pursue your dream career with this Bachelor of Business With a Major in Sports Management.

Providing all the practical skills and industry knowledge required to excel in this niche field, this Swinburne Online course leads to a career in professional sports management. The online course covers a wide range of different industry specialisations, preparing you for a role in facility management, event organisation, player management, sponsorship and community development. The coursework will provide you with a background in sport-business law and finance before launching into specific disciplines.

You will gain a thorough understanding of the relationship between the media and sports industry, explore sports culture and history in an Australian context, and be trained to plan and manage sporting events with financial and community development goals. The course also covers marketing and branding of organisations, athletes and teams. This is the ideal course for sports fanatics looking to turn their passions into a viable career path.

Hear what graduates had to say about their Swinburne Online experience.


Applicants must meet the following entry requirements to enrol in this course:

  • Successful completion of the Victorian Certificate of Education (VCE), or its equivalent, including units 3 and 4 in English with a minimum score of 25, and meeting the associated minimum ATAR score; OR
  • Completion or partial completion of an approved tertiary qualification; OR
  • Significant and relevant work experience

What You’ll Learn

In this sports management course, the subjects you will study include:

  • Learning and communicating online
  • Sports marketing
  • Media, advertising, sport and society
  • Events management
  • Governance of sports law
  • Contemporary issues in entrepreneurship and innovation
  • Introduction to business law
  • Business and society
  • Industry consulting project
  • Introduction to sports business management
  • Microeconomics
  • Introduction to management
  • Sports clubs, facilities and management
  • Financial information for decision making
  • Introduction to business information systems
  • Fundamentals of marketing
  • Integrative business practice

You will also need to complete 8 elective units.

Why study with Swinburne Online?

RTO 3059

With strong links to industry and a focus on practical skills, Swinburne gives students an edge in the competitive job market. Placing in the prestigious QS Graduate Employability Rankings, Swinburne shapes graduates who are confident and competent in meeting the challenges of a fast-changing world. Over 100 years, Swinburne has educated more than 150,000 graduates in areas ranging from science, technology and engineering through health, education and business to media, design and innovation. Swinburne Online has drawn on more than 20 years’ experience in the online tertiary education space to help over 9,600 students graduate with an industry-recognised qualification.

Student Support

As a Swinburne Online student you’ll have access to a range of support options to help you get the most out of your learning. A dedicated team of Student Advisors are available seven days a week to answer your questions – academic, technical or administrative. You’ll also be assigned an eLearning advisor who will be your academic point of contact for the duration of your course.

Where Will It Lead Me?

Upon successful completion of this course you will receive a nationally recognised, accredited Bachelor of Business With a Major in Sports Management from Swinburne Online.

Swinburne Online’s Bachelor of Business (Sports Management) is the perfect entry point to a future career in sports management. The course covers the skills and knowledge needed to launch a career in various aspects of this dynamic field. With this qualification you could:

  • Organise events such as national and international sporting competitions.
  • Undertake marketing and branding for elite athletes, sports-related companies and sporting organisations
  • Coordinate community development programs through sports-related events and activities
  • Manage and represent elite athletes and professional teams

Curious about where a career in business could take you? Potential job outcomes may include:

How Much Will It Cost?

Finance options

If you are an Australian citizen you may be eligible to receive a government study loan through HECS-HELP.

Swinburne Online also offers a number of scholarships and grants as a means of promoting equality, recognising excellence, and alleviating financial hardship. Enquire now for more information.

HECS-HELP You may be eligible to receive HECS-HELP for this course!

This course can be paid for through the HECS-HELP government loan scheme. If you are an Australian citizen or hold a permanent humanitarian visa, you may not need to pay upfront.

Instead, the Australian government will pay your course fees directly to the provider on your behalf. You'll begin repaying your loan through the tax system once you start earning more than the minimum threshold of $55,874 (2017-18 income year).

Find out more about government study loans here.