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Certificate IV in Marketing and Communication

  • Qualification:

    Certificate IV

  • Study mode:


  • Payment options:

    Payment plan
    Upfront payment

  • Duration:

    12 months

  • Start date:

    Anytime – start today!

  • Awarded by:

    Upskilled (RTO 40374)

  • Course fees:

    Price may vary

  • Career Outcomes:

    Marketing Coordinator | Market Researcher | Marketing Officer | Public Relations Officer | View all

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This course meets the Nationally Recognised Training standards. It is listed on the Australian government's National Register for Vocational Education and Training (VET). Studying this course leads to a qualification that's recognised throughout Australia, and lets employers know that you have the right skills for the job.

Course Rundown

About this course

Marketing techniques develop and change according to their purpose and context. With this Certificate IV in Marketing and Communication (BSB42415) from Upskilled, you can get up-to-date knowledge and the confidence to apply bespoke marketing solutions.

The course covers public relations and marketing, with the key skills ranging from presenting products to analysing markets and consumer behaviours and building client relationships. Studying these components online will help you get your foot in the door as a professional marketer, with skills that will be relevant across many industries.


To be eligible, applicants must meet the following entry criteria:

  • English language proficiency (Year 12 English or equivalent); OR
  • Obtain a certificate III before enrolling in a certificate IV level qualification; OR
  • Demonstrate appropriate academic standing or workplace experience for the chosen qualification

Areas of study

In this marketing certificate course, the units of competency you will study include:

  • BSBMKG408 - Conduct market research
  • BSBMKG402 - Analyse consumer behaviour for specific markets
  • BSBMKG401 - Profile the market
  • BSBCMM401 - Make a presentation
  • BSBPRO401 - Develop product knowledge
  • BSBREL401 - Establish networks
  • BSBMKG413 - Promote products and services
  • BSBMKG414 - Undertake marketing activities
  • BSBREL402 - Build client relationships and business networks
  • BSBWOR501 - Manage personal work priorities and professional development

Upskilled may make changes to this course from time to time to reflect changes introduced to the relevant Training Package or meet other regulatory requirements.

Upskilled Upskilled is a leading Registered Training Organisation (RTO) that delivers innovative, effective and efficient vocational education, training and short courses for working professionals, job seekers and school leavers. As one of the largest RTOs in Australia, Upskilled partners with businesses and career-minded individuals to achieve amazing outcomes. Choose from over 100 qualifications across more than 20 disciplines and start chasing your dream career today. With Upskilled, you're qualifying for tomorrow!
As a student of Upskilled you will have access to continued support, advice and guidance from your online trainer via phone or email. Your trainer will give you valuable feedback on your assessments and help you with your course material. Additional support with your study is also available during out-of-work hours via phone or Skype.

Where Will It Lead Me?

Upon successful completion of this course you will receive a nationally recognised, accredited Certificate IV in Marketing and Communication (BSB42415) from Upskilled.

Using well-developed marketing skills can have a big impact on a business's bottom line. As a qualified marketing professional you will have valuable skills which you can apply to a broad range of commercial contexts.

If you're a sales professional looking for your first qualification in marketing or you're interested in getting your market research credentials, then this Certificate IV in Marketing and Communication (BSB42415) will take you to that next level as a marketing or public relations officer. With this recognised qualification you will show yourself to be able to read the market and apply solutions in response to client and product needs - expertise that all businesses can benefit from.

Curious about where a career in business could take you? Potential job outcomes may include:

How Much Will It Cost?

Finance options

Upskilled offers a choice of two convenient payment options to help make studying more affordable:

Option 1 - Save 15% when you pay upfront
Total course cost: $3,270

Option 2 - 24-month interest free payment plan.
No deposit, no interest to pay for 24 months. Get started for just $38 a week! Total course cost: $3,850

Ready to Get Started?

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