The Bachelor of Communication (Digital Media), offered by Deakin University, prepares students for exciting careers in digital media, film or advertising.
This dynamic undergraduate course will get you ready to adapt to shifting communication climates in digital media and cultural industries. You’ll study topics such as social media and surveillance, advertising and consumerism, media genre and representation, issues of privacy and censorship, celebrity and media industry processes of planning and production, piracy and intellectual property.
The course consists of 18 core units and 6 elective units, encompassing the examination and creation of virtual and non-virtual media texts.
To be eligible to study this course, applicants must meet the following entry requirements:
- All applicants must meet the minimum English language requirements.
- Entry for school leavers will be based on their performance in the Victorian Certificate of Education (VCE) or its equivalent, with pre-requisite units 3 and 4; a study score of at least 25 in English EAL (English as an additional language) or 20 in English other than EAL. Applicants will be selected in accordance with the published clearly-in Australian Tertiary Admission Rank (ATAR) for that year.
- Entry for non school leavers will be based on their performance in:
- a Certificate IV in a related discipline; OR
- a Diploma in any discipline; OR
- successful completion of relevant study at an accredited higher education institution equivalent to at least two Deakin University units; OR
- other evidence of academic capability judged to be equivalent for example relevant work or life experience.
What You’ll Learn
In this communications course, the subjects you may study include:
- Communication in Everyday Life
- Making Social Media
- Making Video
- Gamified Media
- Quantified Media
- Global Media
- Media Ecologies
- Digital Media Entrepreneurship
- Professional Communication Internship
- Design Skills
- Advertising Principles and Practices
- Creative Brand Communication
- Introduction to Public Relations
- Strategic Communication and Writing
- News Reporting 1
- News Reporting 2
- Web Design and Interactivity
- Ethical Communication and Citizenship
- Documentary Production
- Making Sense of Information
- Transmedia Storytelling
- Communication Research Practices
- Advertising: Desire, Consumption and the Attention Economy
- Design Thinking for Change
Why study with Deakin University?
Established in 1974 as Australia’s first regional university in Victoria, Deakin University has consistently raised the bar in delivering quality tertiary education with a focus on excellent teaching and research.
The multi-award winning education provider teaches over 53,000 students a year, offering renowned courses that integrate real-world expertise and practical skills. Get recognised with Deakin in a range of industries, including nutrition, sports management, property management, law, business and more. Plus, they’ve have ranked in the top 2% by the acclaimed Academic Ranking of World Universities (ARWU).
As a student of Deakin, you’ll get support every step of the way along your learning journey!
They’ve got a range of on-campus facilities and online features to help ease the pressure of study, including on-campus childcare services, a medical centre with qualified nurses and doctors, free and confidential counselling (face-to-face or via phone) and more.
Deakin also offer advisers and resources to help develop your academic skills. Advisers are available on campus and online to help guide you in your research, assignment and study practices.